e are constantly being thousands of links recognised by
told by SEO experts and the search engines.
the Search Engines that
the importance of a link is How does Google determine
determined by its page rank and relevance? I would suggest that
relevance to our own web sites. it is a completely random
Consequently when developing a process. If I look at my own back
linking strategy we should only links which Google are
be concerned with relevant links. registering then many are
That is other web sites which relevant in terms of the
have some connection to our own. definition above, but many are
For example I run a web site not. None of our suppliers who
devoted to providing a variety of provide us with a back link and
cleaning services to commercial incidentally have high page ranks
clients throughout the UK, so a form part of this list and yet
relevant site would be a cleaning they are highly relevant? It may
machine supplier or a cleaning be that these form part of
chemicals supplier. Not other Google's count but they choose
cleaning companies for the for one reason or another not to
obvious reason they are our divulge these. It remains a
direct competitors. mystery.
Now this sounds simple and How does a mathematical formula
straightforward and if we did work out relevance? If I back
this we would end up linking to link to my customers who are a
about twenty sites. This number very divers group to me they are
is not in any way sufficient for relevant but apparently not to
us to compete with our Google. We have many back links
competitors who have many from construction and building
hundreds and in some cases companies because we carry out
builders cleans for them. Yet sites that I consider relevant.
these are seemingly not deemed to If Google paid attention to its
be relevant but a mortgage own advice in only developing
company is? Builders and links to relevant sites then
construction firms are mentioned presumably it would only link to
several times on the web site and other search engines?
so a relevant connection should
be able to be made. It is an easy statement to make
for Google and SEO experts,
If I look at the back links of my ‘only develop links to relevant
major competitors then the sites' but the reality is that
situation becomes even more they have no way of knowing what
confusing. Very few would appear is truly relevant and what is
on the surface to be of any not. Consequently my advice is to
relevance at all but who am I to continue developing your links to
judge? I do not have inside websites that you consider of
knowledge of the workings of some relevance either to you or
these companies and their surfers who come across your site
possible connections. and continue to be astonished at
what Google considers to be
To me the whole process seems relevant!
completely arbitrary and I will
continue developing links to
About the Author:
David is the owner of a company which provides cleaning services to clients across the UK
Read more articles by:
David Andrew Smith
Article Source: www.iSnare.com
