lot of people are saying items, new items, articles and
that the Web is going to content about valuable resources
Hell in a hand basket and and things like that.
it’s things like link baiting
that’s taking it there. But “Matt Cutts Devours Babies?”,
that’s something else again. Who
Link baiting, if you’re not is Matt Cutts and why is he
familiar with the term, is the eating kids to begin with? Run
latest SEO trick that involves his name through Google and
creating startling or you’ll come up with this:
controversial content that is so
outrageous that people will “Matt Cutts works for the quality
naturally create back links to it group of Google, specializing in
in their blogs, e-zines and other search engine optimization
web-based watering holes. issues. He is well known in the
SEO community for enforcing the
It’s called link BAITING because Google Webmaster Guidelines and
it’s all about creating a hook cracking down on link spam.
that draws back links like rotten
fish heads attract crabs. He certainly doesn’t sound like a
cannibal, but when that headline
Now there’s nothing wrong with appeared on Threadwatch recently,
creating hooks, mind you, and no doubt posted by someone who
link baiting could certainly be wanted to annoy Google’s Chief of
classified as a white hat SEO Link Baiting Police, the back
tool if it weren’t for the fact links started flowing like cheap
that so many people are abusing wine in a hobo camp.
the concept.
And what was the end result? A
Good hooks include humorous lot of buzz and pages of links in
Google all pointing back and type="text/javascript">
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