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LinkAdage s Take On Google s New Search Engine Patent
as Google thrown the cyber words 'limburger cheese' appeared
world a curveball? Let's on the site, the higher the
fill in some blanks and site's limburger cheese search
connect a few dots regarding the engine ranking position (SERP).
recently-filed patent application Of course, the key then became to
for Google's latest Search Engine develop SEO text with limburger
algorithm - Search Engine 125. cheese mentioned in every header,
For those unfamiliar with the twice in subheads and at least
inner workings of search engines, once in every paragraph. Hardly
each Search Engine uses its own compelling reading, except for
unique formula for determining the most avid of limburger cheese
that all-important ranking for fans.
each web site. Remember, users
who query a Search Engine rarely So, the Google, Yahoo, and MSN
look beyond the first page, so if search engines moved to improve
you want to increase visitor the quality of their SERPs, to
traffic, step one is to develop provide users with helpful,
your website in a way that expert information. Changes were
matches the major search engine's made to the keyword algorithms
ranking algorithms. You need to (the weighing formulae), awarding
find out what the search engines more points for things like the
like and make sure you feed it to quality of inbound and outbound
them. links to and from a site. This
meant that quality links from a
Now, over the years, the formulae relevant 'authority' site - a
used by search engines to rank a highly-prized designation, will
site have grown more complex. move your site up in the SERPs.
Pre-2000, search engines didn't
do much more than count keywords Well, on March 31, 2005, Google
on a site. The more times the applied for a patent on its
latest search algorithm. For added and removed from the site
those who have no fear of their * how often sites change over
brains exploding from buzzword time
overload do a search on "Patent * number of visitors over time
Application 0050071741" to read * number of repeat visitors
the entire patent. The patent * number of times your site is
application describes "a method bookmarked
for scoring a document * how often keyword density is
comprising: identifying the changed
document; obtaining one or more * the rate at which the site's
types of history (sic) data anchor text is revised
associated with the document; and * inbound/outbound links - how
generating a score for the long in place and high trust
document based on the one or more (quality) links
types of historical data."
The list goes on and on. Factors
Apparently (or not), Google has associated with your domain
determined that historical data include: how long your site has
associated with each site is an been registered, has the domain
essential ingredient in expired (ghost sites), is the
developing the highest quality domain stable - as in not moving
search results for users who from one physical address to
query. And just what kind of another.
historical data are we talking
about here? Well, things like: Links remain a key component of
Search Engine 125. Links have to
* the site's inception date (more be relevant to your site. Links
likely the date the Search Engine to your site increase in "SERP
noticed you) Power" as they age. Link growth
* how frequently documents are should be slow and steady. A
sudden influx of inbound links -
especially links that have no Other factors are also listed as
relationship to the content of part of the patent application. A
your site - is a surefire way to site with frequent ups and downs
drop in the SERPs. Google gives in traffic will lose points for
such sites a much lower score. untrustworthiness (even if your
site sells only seasonal items!).
How about data on your visitor Keyword volatility, focus change
traffic? How will Search Engine and other variables will also be
125 weigh that? Number of employed in Google's never-ending
visitors, growth in visitor quest to quantify the quality of
rates, spikes in visitor rates, each site its Search Engine
the length of each visitor's delivers to users based on their
stay, number of bookmarks to and queries.
favorite rankings of your site -
all enter into Google's new So, okay, where's the mystery?
Search Engine algo according to The intrigue? The disinformation?
the patent application. The e-commerce community is abuzz
with speculation - speculation
Another weighing factor is search that Google's well-publicized
results. The number of searches patent is nothing more than a
using a given query word or plant to throw off the
phrase, a sudden increase or competition, disinformation
decrease in click through rates, intended to keep the competition
an exceedingly large number of and SEOs off balance. So why the
quick click throughs (which might speculation? Well, even a quick
indicate 'stale' content), again scan of the patent application
all factors that Google believes reveals large areas of gray,
will increase the quality of its vagaries and downright
search results. inconsistencies within Google's
proposed ranking criteria. For quality search results. And for
example, sites are penalized for site owners and designers who, in
changing content often fact, do keep their sites fresh,
(untrustworthy) and rewarded for who have quality links useful to
the frequent addition of new visitors, who deliver the
content (freshness). A paradox, information the user is looking
you say? Or all part of Google's for - there's no reason for
master plan to feint right while concern. However, the owners of
going left. links farms, keyword dense sites
and cyber garbage dumps should
The object, in the end, is sit up and take notice. In the
quality search results. That's end, quality search engines will
what Google, Yahoo and the other inevitably improve the quality of
popular search engines want - content available on the
that perfect equation, the ideal Internet.
formula that will provide high
About the Author:
John Lessnau, the CEO and founder of LinkAdage Text Link Advertising center, invites you to visit http://www.linkadage.com to learn how you can make extra money buying and selling text links on your websites.
Read more articles by: John Lessnau
Article Source: www.iSnare.com
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