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Leveraging Website Exit Strategies To Maximize Profit



I


f you sell on the internet      completely automated, can         
for any amount of time, it      substantially increase your       
is essential to keep track      sales. (Wouldn't you rather be    
of your visitor's actions as they     watching your bank account,       
navigate your website. A quick        rather than your website stats?)  
look at the average website's                                           
statistics will show the internet     Exit Pop-ups - Still Tried and    
marketer's greatest challenge -       True                              
many, if not most, website                                              
visitors don't buy at their first     Exit pop-ups still work, even     
visit. Some leave as soon as they     though an entire industry has     
hit your index page, while others     been invented to get rid of them. 
simply abandon their shopping         Even the websites that sell       
cart at the checkout.                 pop-up blocking software use this 
                                      exit strategy. A popup that is    
You don't have to constantly          generated when your visitor       
tweak your website content and        clicks the "back" button on their 
sales copy to draw in those extra     browser is most effective. Use it 
sales. Your website is not going      as a negotiating tool. Offer them 
to be perfect. There are no           a last-chance, better price.      
special words that will convert       Offer them a freebie. Give them   
every customer or transfix            the chance to come back to your   
stragglers. Obsessively making        website by telling them about     
changes is only going to slow the     your free newsletter or e-course. 
growth of your business - and         Just make sure you offer them     
revenue -- down. There's an          something.                        
easier way to convert these                                             
visitors and generate larger          Offer Financing Options - and     
orders. Adding several snippets       larger-ticket products            
and tools, all of which are                                             



Those late night infomercials on      other sites, and recommended      
television really make sales -        products once they've ordered.    
simply by breaking down what                                            
seems like a hefty sum into a         Sell from your confirmation page  
manageable, monthly payment.                                            
Bundle several of your products       If you offer free ebooks,         
and create an option for monthly      courses, or newsletters, why not  
billing. Not only will your           take the time to set up a         
customers buy more in the long        confirmation page that leads your 
run, but your shopping cart           customers to your paid products?  
company will handle the               They have to wait a few minutes   
logistics. You'll get a recurring     to get your opt-in email anyway.  
income, and your customers will       Let them know that they have a    
have a more manageable payment        few minutes to wait, and invite   
option.                               them to learn more about your     
                                      products. ("While you're waiting  
Sell from your "thank you page"       for your free report, why not     
                                      learn more about an exciting      
Once your customers have ordered      opportunity in ____?" is a great  
from your website, it's a great       way to transition the reader to a 
time to point out other products,     long sales letter.) The longer    
services, and sites that they may     they read, the more likely        
be interested in. After all,          they'll buy, so it's a good idea  
they've already trusted you once,     to create some enticing long      
and they still have their credit      sales copy for this purpose.      
card in hand. Leverage your                                             
"thank you page" to include your      Survey your AWOL shopping carts   
affiliate codes, links to your        

                              






About the Author:

Matt Bacak became "#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine's e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets http://promotingtips.com


Read more articles by: Matt Bacak

Article Source: www.iSnare.com


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