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Learning From Online Business Failures



I


remember reading a book        and giving up. The ability to     
on Judo a long time ago. It     fail "the right way" goes a long  
advised that to be a good       way in helping us avoid the       
martial arts practitioner one         number one enemy of success       
must learn how to fall. It made a     in the real world--quitting.      
lot of sense since if a person is     Quitting is the sure fire way to  
trying to learn Judo and doesn't      lose at anything. You have        
learn to minimize one's fall,         effectively stopped the clock.    
great injury is probably bound to     Game over. By learning to fail    
happen. As a small online             "the right way" we try to plant   
entrepreneur, I wasn't aware at       the seeds of success borne by     
the time that this same wise          learning from our failures.       
advice can also apply to running                                        
your own online business. In          I don't claim to be a super       
order to be a good                    success in what I do but I have   
businessperson, you have to learn     learned a couple of things along  
how to fail.                          the way. Hopefully, you'll find   
                                      them useful. The best way to      
Failure is endemic in everything      illustrate failing "the right     
we do. The world is uncertain and     way" is to analyze ways to fail   
many of the best laid plans don't     "the wrong way."                  
always bear fruit. At best, many                                        
of them do not bear the kind of       Wrong Way Number One: Take things 
fruit we expected. People should      personally                        
expect disappointments and                                              
obstacles since they are part of      Many things happen to webmasters  
life. However, expecting              that are out of their control.    
obstacles and being ready to          Servers crash. Traffic fails to   
learn from them are very              appear. Old ways of making        
different from expecting to fail      income/generating traffic change. 



Content delivery/quality gets         the wrong way." Notice the        
botched up. Subcontractors flake      difference? The "I" in these      
out. The list is endless. One of      statements are in control. If you 
the worst things a webmaster can      decided to do something, then you 
do is to take things personally       can decide to do something else   
and say to themselves "Maybe I'm      or fine tune that action. The "I" 
just not cut out for this."           in this situation is in a         
Another variant is "Maybe I'm too     position of control. This is      
dumb" or "I don't have 'touch'        similar in operation to the old   
for this." Or "I don't have the       saying that "losers" ask 'what    
connections." Or "I started too       happened?' and "winners" MAKE it  
late in the game." By focusing on     happen. Your perception of        
the "I" in these silent               whether you are in control goes a 
statements and assessments of         long way in determining your      
what has gone wrong, webmasters       success.                          
let their disappointments OWN                                           
them. Your disappointment does        Wrong Way Number Two: Blame       
not OWN you--you are more than        someone else                      
just a website that was laid out                                        
or promoted wrong. You are more       Failure and disappointment are    
than an income statement.             everywhere. That's the way it has 
However, by saying the negative       been, the way it is, and the way  
statements above, you make your       it will continue to be. Many of   
identity indistinguishable from       the successful people in this     
your failure.                         world didn't hit it big with      
                                      their first try. Many of the most 
A better way to state failure is      successful businesspeople in the  
to take ownership and control of      world only became a success with  
them. "I designed my site wrong."     their second, third, even         
Or "I chose to pursue my niche        thirtieth venture. However, they  



still became successful because       and just sulking and pointing the 
they realized that                    finger at the responsible party   
ultimately--THEY were in control      does not absolve you of taking    
of their own success. Many people     action to correct your personal   
choose to fail because they blame     situation.                        
other people for their failures.      Wrong Way Number Three: Habit vs. 
This may take the form of hosting     Evolution                         
deals gone bad or designs that                                          
failed to produce the desired         There's a reason people laughed   
effect. The problem with blaming      at Columbus because he thought    
others for failures that beset us     the world was round. Or at        
is that it takes US out of the        Copernicus because he argued that 
equation. By being out of the         the Earth revolved around the     
picture, it absolves us of having     Sun. People have a mental habit   
to take action. This is a huge        of how the world and the things   
problem because it breeds             in it should be and how they      
personal complacency and just         should operate. We all have       
gives us an excuse.                   mental habits. However, by        
                                      failing to break past these       
Don't get me wrong--there are         mental barriers, we are only      
many instances when, rightly,         limiting ourselves to what is     
others are to blame. However,         possible with what we currently   
when we are feeling so cheated        have. If conditions change (and   
and so defeated by others' mess       they always do), we are left only 
ups, it is really only up to us       with our assumptions and          
to get up and try again. Partners     disappointment. Break your        
will steal. People will lie.          habits. Question why you do the   
Government agencies will make         things you do. Question whether   
adverse rules. That's just part       you are settling for the results  
of life. However, by giving up        you get. Obviously, someone out   



there is generating more results      there are people that go to the   
than you. Learn from them.            next level, because they are      
Challenge your personal limits        FORCED to. There's no right       
and attitude to accommodate what      answer here--you are either one   
they do.                              type, the other, or a mix of      
                                      both. However, it's up to you to  
There are two main types of           realize what motivates you and to 
people. On the one hand, there        break your mental habits so you   
are people that naturally             can evolve to the next level of   
gravitate towards a higher level      your personal journey to greater  
because they are curious and have     success.                          
a strong sense of                     

                              
possibility/wonder. On the other,     






About the Author:

For more helpful tips for webmasters, information on online businesses, and employing the tremendous advantages of offshore staff leasing, please visit http://www.webmasterlabor.com.


Read more articles by: Gene Guerrero

Article Source: www.iSnare.com


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