Kind Testimonials Can Lead To Wonderful Traffic

I t is common business                                               practice never to aid your      Every internet marketer is faced   competitor. Having your         with the gargantuan task of        competition gain the upper hand       having to overcome the lack of     is one thing. Handing it to them      consumer confidence. It is the     would be another. Some people         World Wide Web, after all. The     claim that helping out your           anonymity in these virtual halls   competitors would be tantamount       makes it difficult for any online  to signing your own enterprise’s      businessman to win the trust of    death warrant. You’re paving the      his prospective customers. Yes,    way for your business’ downfall.      the online businessman may pay                                           thousands of dollars for a truly   This isn’t true… not always, at       engaging and convincing sales      least.                                page, but as often is the case,                                          these words are not enough to win  In online marketing, there is a       a sale. Why? Because these words   way by which you could benefit        will still be associated with the  from extending aid to your            online businessman, and people do  competition. Amazingly, you could     not expect him to badmouth his     even manage to grab some of his       own products. That he will talk    website’s page rank, as well as       favorably about his offers is a    steal his traffic. And you could      given.                             do these without being                                                   antagonistic at all. It’ll all be     But what if a third party would    accomplished while helping him        share some favorable words about   sell a product or two.                the online businessman and the                                           product he is offering? Surely,    What is this strategy?                his statement would bear more                                            weight than the sales pitch of     It’s called testimonials.             the businessman himself, right?    After all, the third party has no     to this.                           stakes on the success of the                                             campaign.                             • If your link can be found in                                           your competitor’s sales page,      Such is the importance of             then chances are, you will be      testimonials for most sales           targeting the same market. Since   pages. They greatly contribute to     the people who will be reading     the conversion rate the sales         your competitor’s sales page are   copy would manage to pull off,        already there, we could assume     essentially because of their          that they are highly targeted      seemingly objective nature.           leads. Once they see your link,                                          there is a great chance that       Almost every online businessman –     they’d get transported to your     your competitors included – will      own sales page, which would only   be on the lookout for people who      work wonders for you.              will be willing to provide for                                           them some generously written          • If your competitor’s sales page  testimonials. To gather these,        has a higher page rank (PR),       online marketers even go to the       having your link in the said copy  extent of giving away free            would provide a boost to your own  samples of their products for         website’s PR.                      review purposes.                                                                                               • In any event, it is an           Now, here’s the trick.                additional back link for your                                            website which would only increase  One of the incentives to              your link popularity.              encourage favorable testimonials                                         is the mention of the testimonial     Yes, by giving a favorable         giver’s link on the sales page        testimonial for your competitor’s  itself. There are many benefits       campaign, you’d be helping him     bag more sales. But then again,       one. You’ll gain immediate         internet marketing is not really      results for your own business.     a dog-eat-dog kind of business.       And who knows? Someday, he might   His success can make the industry     even return the favor with a       very healthy. And the fact that       testimonial of his own.            your link will be prominently                                            displayed on his sales page could     NOTE: You have full permission to  only mean that you could share        reprint this article within your   his success, eventually.              website or newsletter as long as                                         you leave the article fully        So, the next time someone asks        intact and include the "About The  you for a testimonial, take some      Author" resource box. Thanks! :-   time to prepare for him a good                                        About the Author: Nial Robbins owns the work at home directory website located at: http://www.NDR-HomeBiz.com Come by and visit us today! Also, be sure to check out our "top pick" work at home opportunity at: http://www.NDR-HomeBiz.com/pips.html Read more articles by: N. Robbins Article Source: www.iSnare.com