OW is the time to launch headline really speak to your
your strategic Internet visitors, make sure it addresses
marketing plan for the the need they're trying to solve:
upcoming holiday season. choosing a gift for a friend or
family member.
If you think it's too early,
consider this: A recent study by - Be sure to explain exactly what
BizRate found that 34.9% of kind of benefit they'll get from
online holiday shoppers will your product or service -- and
start their shopping by Halloween then also mention the benefit the
this year! giver will receive from offering
it as a present!
In order to capture their An opt-in offer that speaks to
attention, you want to make sure the needs of holiday shoppers.
the first fold of your web site For example, you could put
is full of the information together a "Holiday Buying Guide"
holiday shoppers need to know that tells people more about your
before they'll decide to buy. products and explains why they'd
(For those of you who aren't sure make great gifts.
what the "first fold" is, it's
the portion of your web site - Holiday specials and discounts:
people see before they scroll Make sure you offer some special
down or click on any links.) deals on your products to entice
your visitors to buy! How about
If you want to maximize your an early-bird deal if your
holiday conversion rates, make customers make a purchase before
sure your top fold includes... a certain date? Or a special
discount for those panicky
- Holiday-ready headlines and last-minute shoppers?
sales copy: In order to make your
- Your shipping information: If deadline for gifts to arrive in
you're able to offer free or time.
discounted shipping, be sure to
include some mention of it in the Or try installing a Hover Ad with
top fold of your site. an urgent holiday message that
lets them know right away exactly
- Provide an ironclad shipping how long they've got to make a
guarantee and return policy so gift purchase.
customers know their gifts will
arrive in time. Put both at the You could also use the Hover Ad
top of your right- or left-hand to advertise your holiday
sidebar so your customers won't specials and encourage your
miss them. visitors to sign up for more
info, or offer a special discount
- Free gift-wrapping service: coupon to people who join your
It's another great way to give mailing list.
your customers an extra perk
without much additional cost to Now that you've got some quick
you. For the cost of some paper and easy ideas to get your
and ribbon, you can make any marketing plan underway, don't
humble package look like a let your competitors beat you to
fabulous holiday gift! the punch!
- Urgency builders: Another thing Remember, it's never too early to
you could include in your first launch your strategic Internet
fold is a little "countdown" box marketing plan for the holidays.
that tells your visitors exactly Give yourself the gift of a boost
how many days are left to in profits this season!
Christmas, or to the shipping
About the Author:
Derek Gehl is CEO of the Internet Marketing Center, which has been teaching real people how to use the power of internet marketing to make real money on the Internet since 1995. Sign up for IMCs newsletter.
Read more articles by:
Derek Gehl CEO Internet Marketing Center
Article Source: www.iSnare.com 
