eywords alone won’t create
high search engine rankings Creating Meta Tags is very much
for your eCommerce web like Title Tags, except they will
site. Combining keywords, be longer and more descriptive.
repeated several times on your This tag is a page description
page, with copy that communicates and it’s also available for
well and provides good reading viewers to read in search engine
for the viewer will boost your results. The keyword or phrase
rankings for your chosen needs to be repeated and a
keyword(s). Your tags and the compelling description about your
body of your page become critical product or service needs to catch
elements for eCommerce success. the eye of the reader. You don’t
want him/her to lose interest and
Your Title Tag should be the move on to someone else’s web
keyword or phrase you are site.
targeting. Search engines ‘find’
title tags and display them. Your Once your site visitors find you
title tag needs to be at the (because you have such great
beginning of your copy, and keywords and phrases!) the
repeated numerous times composition of your page becomes
throughout your page. Remember paramount. You need to think
that people read search engine about including pictures,
results and humans aren’t search slideshows and videos. They must
engines. If what we are reading be compelling enough for your
doesn’t capture our interest and visitors to want to hang around
attention, we click the mouse and and not only see what you have to
go on to something else. Repeated offer, but consider making a
keywords or phrases and purchase. Your Alt tag for your
compelling copy are a winning graphics needs to include your
combination. primary keyword or phrase again.
difference between a purchase and
Staying with the assumption that a lost opportunity. Your visitor
you want the visitor to make a needs to be able to click on just
purchase, you create compelling one link to purchase your product
copy that describes your product or service. And that link must be
or service and suggests how it available to the viewer on the
may be helpful and important to page that is being viewed.
your viewer. Be sure to use your
keywords and phrases again in the The key is to make a purchase as
first line of your copy and simple as possible for your
throughout your page. Search cyberspace customers. Using the
engines look for words and tags we’ve talked about, keywords
phrases that are repeated on a and phrases will get them to your
page. page via their favorite search
engine. Your eye-catching
We cannot over-emphasize the graphics will pique their
importance of compelling copy. interest. And your compelling
Text that is boring simply means copy and simplicity of purchase
your visitor will move on to will increase your average
another site. Your graphics visitor value. Truly a successful
(pictures, slideshow, video) will cause and effect combination!
capture your visitor’s interest,
but your copy will make the
About the Author:
Keywords, Tags & Copy for SEO is important but you have to know what your doing. Mandarich Media Group Web Services help their clients design & optimize their sites.
Read more articles by:
Sharon Elrod
Article Source: www.iSnare.com 
