Keyword Research And Analysis Strategies 1 Overview

G ood search engine               tool is directly linked to the     optimization experts            actual search engine database and  perform extensive keyword       outputs data in it's entirety,     research and analysis prior to        there is always room for possible  starting any SEO campaign. Much       error since the data collection    like PPC marketing, obtaining a       method is not perfect in itself.   large list of related keywords        For search engines to provide      gives a search marketer the           direct access to this data         opportunity to select the most        without limitations would be any   profitable and high traffic           SEOs dream come true. This,        terms. Without a large list of        however, is unlikely to happen     keyword phrases, choices for          because the potential for abuse    optimization are slim and             is just too high. There are two    probabilities for success decline     ways keyword research tools may    along with it.                        not report completely accurate                                           data. First, your tool of choice   Armed with a good research tool       may output incorrect daily or      (which is usually a paid              monthly search traffic. Second,    version), a SEO collects a large      it may not list other keywords     subset of related terms in a list     that are actually being searched   and analyzes the competition          for. Just because the data isn't   levels for the ones with higher       perfect doesn't mean it isn't      search traffic first. It is           useful. We can still deduce        important for web marketers to        relative search traffic strengths  understand that keyword research      from the numbers given so you can  tools are not perfect in their        feel reasonably safe, in general,  data by any means. This is            when viewing traffic potential on  because many of the search tools      relative terms.                    available gather data from meta                                          search engines. Unless the search     Great SEOs, though, are not only   looking for the most targeted and     highest search traffic terms       relevant search terms but are         first. This is the single biggest  also seeking keywords and search      mistake newbies make and sets      phrases that have a decent chance     them up for failure before the     of getting ranked in the search       SEO campaign even gets started.    engines. Like any marketplace,        Let's say you sell diamond         there are gaps and opportunities      jewelry. An amateur would go for   which competent SEOs will seek        “diamond jewelry” as their first   out before expending a large          target since this keyword yields   amount of resources on optimizing     a higher number of searches. In    similar good search phrases. This     most cases, however, the keyword   is because similar, yet relevant,     which is the most intuitive is     search terms have varying levels      not the one to go after because    of difficulty and competition         it is the most generic term for    levels. After collecting a large      that product. Rather than going    subset of related terms in a          after “diamond jewelry”, you have  list, a SEO analyzes the keyword      a choice of related terms such as  competition levels for the ones       “black diamond jewelry”, “blue     with higher search traffic first.     diamond jewelry”, “discount                                              diamond jewelry”, “blue diamond    For websites starting their           wedding jewelry” and so on. Of     optimization, it is highly            course, you'd generally only       recommended the internet marketer     optimize for products you          goes after the low-hanging fruit.     actually sell so as to increase    Why? This simply means to quickly     sales conversion and not mislead   rank for terms with the least         your visitors. Thus, if you don't  competition levels and reasonable     offer “blue diamond jewelry”, you  traffic volume. Many                  don't want to go after it unless   inexperienced to the SEO game,        your expertise as a diamond        naturally lean towards the            retailer tells you that black      diamonds are far superior to blue     of lesser competitive terms, you   diamonds and you are attempting       will be able to have the           to sway potential buyers of blue      equivalent traffic levels as if    diamonds to black diamonds as a       you were going after one or two    strategy.                             difficult search terms. You'll                                           reach your goal of getting higher  With a more straightforward           search rankings with faster and    approach to optimization, these       with less resources.               search terms “black diamond                                              jewelry”, “blue diamond jewelry”,     There is also another benefit      and “discount diamond jewelry”        many fail to realize. Notice also  show significantly lower search       that the terms above have the      numbers relative to “diamond          base term “diamond jewelry” in     jewelry”. These keyword phrases       them. As an experienced SEO        are considered tier two search        company, we have found that you    terms. Jewelry and diamond            are getting credit for the base    jewelry are considered tier one       term even though you aren't        search terms. For most niche          specifically going after it in     markets, optimizing for more          your inbound anchor link text.     specific terms and directing the      Furthermore, in terms of business  visitor to the related subpage of     cashflow, it is going to be much   the website converts a whole lot      easier to rank the lower search    better than general terms.            traffic terms first and therefore  Therefore, it is a great strategy     start getting some sales to        to go ahead and optimize for          generate more profit that can be   these tier two keywords (after        channeled into the tougher key     you've confirmed the                  phrases. Rather than hoping to     competitiveness of the keyword        rank a tougher search term which   search phrase). By building up        usually takes longer and costs     traffic for the a bigger basket       more, it makes sense to generate   profits that can be applied           analysis in part two of this       towards further aggressive            article. In the meantime, here     Internet marketing and ensure         are some useful free online        that your pool of marketing funds     keyword tools for starters         don't dry up before getting           (search for these terms            higher search engine rankings.        specifically and the top result    Once you reach the top ten            will be what you're looking for):  rankings for the tier two or tier                                        three search terms, your attempt      WordTracker Free Keyword Tool      to rank your website for tier one     Google Adwords External Keyword    terms, jewelry and diamond            Tool                               jewelry or even gold jewelry,         Overture Search Suggestion Tool    will be an easier climb to the                                           top.                                  More search engine optimization                                          resources are available on our     We'll cover how to perform            SEO tools page.                    detailed keyword and competition                                      About the Author: By Anthony Yap, Phoenix SEO for SearchMarketingROI.com They provide custom programs for online business. They also have internet marketing consulting to select clients. Read more articles by: Anthony Yap Article Source: www.iSnare.com