span waste. It does take time and
class="cap">D o you commitment, but with a plan in
know what gym regulars call place, your blog will increase
the surge of people who show up your search engine visibility,
in January as part of a New establish your credibility, and
Year's resolution? provide more online leads than
Tourists.
you can handle.
The same could be true with
Here's a regimented workout
the influx of businesses that that will help jumpstart a new or
join the blogosphere each and stalled business blog and prevent
every day. Some join with the you from being just another
best of intentions. Others start tourist in the blogosphere.
a blog because someone from
(Please consult your physician
marketing twisted their arm. before beginning any new blogging
Still others were on a drunken regimen, and always remember to
bender and couldn’t find a tattoo stretch.)
shop, so they settled for
Write Three Posts a Week
starting a blog.
Once your blog has an
The fact is that because of established readership you may be
lack of time, commitment, or a able to cut back on your
good strategy, the majority of frequency, but to begin you
these blogs fail. Later, when a should plan on writing three
prospect finds these abandoned times a week. Schedule recurring
blogs--either through a forgotten blocks of time in your calendar
link on the company's Web site or so "urgent" but less important
a search engine result--they’re items don't prevent.
left with a negative impression
Posts can be of varying
of the company.
lengths and varying styles.
Don't let this happen to you! Numbered lists, how-to articles
A blog is a terrible thing to and commentary on your or your
customers' industries are proven hours/week, including reading
winners. time.
To ensure that people can find
Blog Popular Search Terms
your posts, use keyword-rich
Blog search engines like
titles that will drive traffic Icerocket and Technorati often
from the search engines. “Some display the most popular current
Thoughts I Shared with HR” will search terms. If you can work a
never outperform “Employee popular topic into a new post you
Retention: 10 Ways to Keep Star place your blog in front of
Performers Happy.”
thousands of potential new
Estimated Time: 2 readers.
hours/week.
Just make sure the topic is
Leave Two Comments a Week
relevant to your business; while
One of the most important more visitors are nice, the goal
things you can do for the success here is to get prospects reading
of your blog is to network with your blog. Working an American
other bloggers in your niche and Idol reference into your blog on
become part of the community. global commodities trading
This means reading and commenting probably won’t bring you a lot of
on related blogs.
repeat visitors.
The comments you leave on
Estimated Time: 2
other blogs create links back to minutes/post.
your own blog. Although comment
Make It Easy for People
links rarely carry any search Subscribe & Share
engine benefit, intelligent
I’m always perplexed when I
comments will attract notice from discover a blog that doesn’t
the blog owner and his or her offer an RSS feed, or relegates
readers, driving qualified leads it to some dusty corner or to the
to your own blog.
bottom of the page. One of a
Estimated Time: 1 - 2 blog’s biggest strengths is its
ability to syndicate content. an industry expert.
People can subscribe and receive
By dedicating the time
new posts whether or not they’re necessary to building a strong
at your blog.
blog, you’ll have your investment
Feedburner and Feedblitz are returned to you a hundred times
two services you can integrate over in search engine visibility,
into your blog that allows new prospects and lower customer
visitors to subscribe via RSS acquisition costs.
feed or email.
You should also leverage the
that they’ll spread the word align="center">
about your blog.
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Article Tags: blog, search, people
