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Jumpstart Your Blog A Business Blogging Workout Regimen



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span                            waste. It does take time and      
class="cap">Do you      commitment, but with a plan in    
know what gym regulars call     place, your blog will increase    
the surge of people who show up       your search engine visibility,    
in January as part of a New           establish your credibility, and   
Year's resolution?                    provide more online leads than    
Tourists.

                         you can handle.

               

The same could be true with        

Here's a regimented workout    
the influx of businesses that         that will help jumpstart a new or 
join the blogosphere each and         stalled business blog and prevent 
every day. Some join with the         you from being just another       
best of intentions. Others start      tourist in the blogosphere.

   
a blog because someone from           

(Please consult your physician 
marketing twisted their arm.          before beginning any new blogging 
Still others were on a drunken        regimen, and always remember to   
bender and couldn’t find a tattoo     stretch.)

                     
shop, so they settled for             

Write Three Posts a Week

   
starting a blog.

                  

Once your blog has an          

The fact is that because of        established readership you may be 
lack of time, commitment, or a        able to cut back on your          
good strategy, the majority of        frequency, but to begin you       
these blogs fail. Later, when a       should plan on writing three      
prospect finds these abandoned        times a week. Schedule recurring  
blogs--either through a forgotten     blocks of time in your calendar   
link on the company's Web site or     so "urgent" but less important    
a search engine result--they’re       items don't prevent.

          
left with a negative impression       

Posts can be of varying        
of the company.

                   lengths and varying styles.       

Don't let this happen to you!      Numbered lists, how-to articles   
A blog is a terrible thing to         and commentary on your or your    



customers' industries are proven      hours/week, including reading     
winners.

                          time.

                         

To ensure that people can find     

Blog Popular Search Terms

  
your posts, use keyword-rich          

Blog search engines like       
titles that will drive traffic        Icerocket and Technorati often    
from the search engines. “Some        display the most popular current  
Thoughts I Shared with HR” will       search terms. If you can work a   
never outperform “Employee            popular topic into a new post you 
Retention: 10 Ways to Keep Star       place your blog in front of       
Performers Happy.”

                thousands of potential new        

Estimated Time: 2                  readers.

                      
hours/week.

                       

Just make sure the topic is    

Leave Two Comments a Week

      relevant to your business; while  

One of the most important          more visitors are nice, the goal  
things you can do for the success     here is to get prospects reading  
of your blog is to network with       your blog. Working an American    
other bloggers in your niche and      Idol reference into your blog on  
become part of the community.         global commodities trading        
This means reading and commenting     probably won’t bring you a lot of 
on related blogs.

                 repeat visitors.

              

The comments you leave on          

Estimated Time: 2              
other blogs create links back to      minutes/post.

                 
your own blog. Although comment       

Make It Easy for People        
links rarely carry any search         Subscribe & Share

             
engine benefit, intelligent           

I’m always perplexed when I    
comments will attract notice from     discover a blog that doesn’t      
the blog owner and his or her         offer an RSS feed, or relegates   
readers, driving qualified leads      it to some dusty corner or to the 
to your own blog.

                 bottom of the page. One of a      

Estimated Time: 1 - 2              blog’s biggest strengths is its   



ability to syndicate content.         an industry expert.

           
People can subscribe and receive      

By dedicating the time         
new posts whether or not they’re      necessary to building a strong    
at your blog.

                     blog, you’ll have your investment 

Feedburner and Feedblitz are       returned to you a hundred times   
two services you can integrate        over in search engine visibility, 
into your blog that allows            new prospects and lower customer  
visitors to subscribe via RSS         acquisition costs.

            
feed or email.

                                                      

You should also leverage the       

that they’ll spread the word          align="center">                   
about your blog.

                                                    

Estimated Time: Less than 1         hour of setup time when you start     type="text/javascript">              
"728x90_as";                                                            
                                       google_ad_type = "text";        type="text/javascript"            
                                                                        
google_ad_channel                                           
="8710800197";                        src="http://pagead2.googlesyndica 
                                      tion.com/pagead/show_ads.js">     
google_color_border =                                             
"F5F7FB";                                                 
                                                                        
google_color_bg = "F5F7FB";     

                      
                                                                        
google_color_link =                 
"0000FF";                                                               
                                      
              
google_color_url =              




About the Author:

Rich Brooks is president and chief blogger at flyte new media, a Web design and Internet Marketing company. Download his free article, The 11 Biggest Mistakes Small Business Bloggers Make and build a better blog today.

Article Tags: blog, search, people



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    Jumpstart Your Blog A Business Blogging Workout Regimen