It Is Personal It s Business

"

It's not personal, it's         quality products, not having a
business"- The gangster         friendly, helping attitude, not
says to his victim pointing     trying to go beyond his
the barrel of the gun straight at     expectations, but falling short
his head. Then, the camera angle      of them, lying and being
changes, the shot fires, and the      unreliable, just to name a few.
body of the helpless victim falls     These are costly mistakes that
on the ground. You have probably      pretty much tell the customer
seen a couple of movies with          right to his face that his
scenes similar to this one. It        interests are not the first
exemplifies very well that in the     priority. "It's not personal,
mafia style business, making          it's business". How can you, as
money comes before anything else,     an online business owner not fall
no matter which law needs to be       into this trap that could
broken or how deep or personal        potentially destroy your
the relationship was with the         credibility and the success of
person that needed to be "taken       your business? Let's talk about
care of". If that person was          three basic concepts that could
somehow interfering with              put you on the right path.
business, they had to go away.
                                      1-Use Your Words
Unfortunately, many businesses
nowadays have adopted the same        Your customer will most likely
"It's not personal, it's              visit your website as the first
business" mentality and they put      means for getting to know your
the interests of their customers      business and check out your
in the back burner. How? Not          offers and products. The way you
establishing a good relationship      approach him with your words
with the customers, tricking him      could give him the beginning
into spending his money in low        warmth and trust on which you can

start building a long lasting,        just trying to get the sale;
happy relationship. Write to him;     you're trying to gain the
make him feel as if you wrote the     customer's trust, build a
words with him in mind. Use good      relationship and keep him coming
grammar, be polite and stay           back for more. Show that to the
professional. You can even            customer. Achieving this will put
display a small sense of humor;       your business right on the path
it will be refreshing for the         to success.
customer. Always make him feel
comfortable, don't pressure him       3-Freebies
to buy. Remember, you want happy,
repeat customers, not a one time      Giving away some freebies are a
disappointed buyer.                   great way to get the visitor
                                      motivated to buying and keep
2-Display Honesty                     coming back for more. What should
                                      you give away for free? Maybe a
With all the scams, the garbage       sample of the product that your
and the filth floating around the     business is based on, or a free
Internet today, it is easy to         e-book with content related to
understand why many regular           the one on your website. Make
online customers have developed a     sure that your freebies portray
special "sense" to sniff out lies     the quality of the products or
and untruthful hypes miles away.      information that you are
If something sounds too good to       promoting. It will speak greatly
be true, they will automatically      to the visitor, as he already has
assume that it is. Be very            the mindset that free things are
careful. Be honest when promoting     either not really free or
your products and when answering      useless. If you give away
the customer's questions or           something of quality and useful
concerns. Remember, you're not        to the visitor, I guarantee you

that he will most likely become a     great about your business every
happy customer.                       time they have the chance,
                                      sending even more visitors and
Most important of all, base your      potential customers your way.
business on creating, not only        Win-Win.
happy customers, but raving fans.
If you can go beyond your             The gangster gets the job done.
customer's expectations every         The intruder has been "taken care
time, you will have loyal             of". Now he can go back to his
customers for a very long time.       boss and get paid. It's all about
Always keep that in mind, in          the business. In your style of
every aspect of the way you do        business, however, this won't
business. Remember, create            work very well, as we have
relationships, not one time           already established. Make sure
disappointed buyers. Your             that with your words and actions
business will skyrocket to levels     you let every single one of your
of success that you have probably     customers know: It is personal,
never imagined. You will have         it's business.
happy customers that will respect

you and trust you, and will talk

About the Author:

Jay Chirino founded "Internet Marketing and Online Money Making Solutions" in 2005. His website contains reviews on effective marketing and advertising programs, articles, free tools and basic tutorials to help anyone achieve better results online. Visit his website at http://www.imomms.com or email him at admin@imomms.com for more info.

Read more articles by: Jay Chirino

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