t is less likely that a
consumer will make an Moving to cyberspace, you have
impulse buy online than in entered a much bigger world, a
a physical store. There is more place that never sleeps. Neither
time to think about and research are your customers. You may be
when it comes to online shopping. sound asleep at home while there
Price is going to be a more are customers placing orders on
significant issue online than your site. At least, you would
offline. If your prices are hope so. When you are doing
higher than your competition, business on the Internet your
your visitors will never convert website has to be online 24/7. Be
into buyers. sure to select a reliable hosting
company, one with a proven track
Study your competitors, and make record. To make sure you know
sure you have realistic prices. what is going on with your
You don’t have to be the website, it is advisable to use
cheapest, but if your prices are third party monitoring.
higher than that of your
competitors’ be sure you Focus On Success
communicate the reasons loud and
clear. We are more expensive, but Making the transition to online
we are better won’t do. Online is going to be a challenge. Focus
shoppers are more sophisticated on your best products or services
than that. For example, “We are and you expand your business
more expensive, but we offer 24/7 online. If you have a top ten
days a week live phone support” best selling products in your
might justify paying more for brick-and-mortar store, upload
your product. them first to your site. Of
course, there is no guarantee
Reliability that the same products will be
your best selling products online of your revenue. Of course, if
too, but it is worth a shot. you have the time and resources
it would be best to upload as
Use the Pareto Principle, the many products as you can because
80/20 rule, to see what to focus you might find that different
on online. Examine your best products sell better online than
selling products and you will in your store.
find that they generate the bulk
About the Author:
Business success book
Read more articles by:
George Meszaros
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