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Is The Ebay Customer Always Right



I


can answer this question       But nothing! There is no          
for you right now: the          situation where you, as a seller, 
answer is ‘yes'. In fact,     should get into any dispute with  
the answer is ‘YES!' - the          a buyer. Here are a few common    
biggest yes you've ever heard. Of     situations and how to handle      
the course the customer is always     them.                             
right. If you want to be a                                              
successful eBay seller, you           They say the item never arrived:  
should go miles out of your way       Politely ask the buyer to wait a  
to make sure every single one of      few more days to see if it turns  
your customers is 100% satisfied,     up, and then email you again if   
however much time or money it         it still hasn't arrived. If it    
might cost you.                       still hasn't arrived, you should  
                                      assume it was lost in the post    
A dissatisfied customer will          somehow and offer to send a       
leave negative feedback, and          replacement if you have one, or   
negative feedback is to be            give them a full refund           
avoided at all costs. That one        otherwise. No, I don't care what  
piece of negative feedback will       that costs you. Are you serious   
always cost you more than it          about selling on eBay or not?     
would have to deal with the                                             
complaint, whatever the value of      The item has been damaged in the  
the items you sell. You should        post: You must offer to replace   
consider any positive feedback        it or take it back for a refund   
percentage under 100% to be an        without hesitation.               
absolute disaster, and a personal                                       
failure on your part.                 They say the item doesn't match   
                                      the description: Resist the urge  
But What If...                        to email back with "yes it does,  
                                      you just didn't read the          



description properly". Take the       worth to you. Let's say you were  
item back for a refund, and edit      selling $10,000 worth of items    
your description if you need to,      each week, for example, and       
to make any confusing points          making a $1,000 profit per week   
extra clear.                          overall. You might think that     
                                      refunding one customer's $1,000   
I'm sure you're spotting a            purchase would be a tragedy,      
pattern by now. Offering a refund     losing you your whole week's      
will make almost any problem go       profit. It's far better to look   
away, and it really will cost you     at it this way: if you don't give 
less in the long run. Remember,       that refund, then not only will   
one piece of negative feedback        you lose the next week's profit,  
will stay with you forever, while     but you'll probably lose a few    
having a 100% positive rating is      weeks' profit after that too. Now 
like owning a bar of solid gold.      which option looks better?        
                                                                        
You should always handle              I absolutely can't emphasise      
customers' complaints before they     enough the importance of really   
complain to eBay - in fact, you       believing that the customer is    
should email them pre-emptively       always right. But trying to make  
to ask if they have any. Going        excuses for complaints isn't the  
through the dispute process is        only thing you need to avoid.     
time consuming, reflects badly on     There are a lot of pitfalls that  
you and is downright unnecessary.     you need to avoid if you don't    
                                      want to kill your business before 
Are you still not convinced?          it's even started properly - and  
Think this would only work with       I'll show you in the next email   
cheap items? Well, you see, the       what they are.                    
higher the price of the items you     

                              
sell, the more your reputation is     






About the Author:

Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.


Read more articles by: Kirsten Hawkins

Article Source: www.iSnare.com


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