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Is Something Missing From Your Keywords Research Part 1
s you may already know,
keywords are an essential Yet, it is this very positive
part of search engine aspect of the Internet that, I
optimization (SEO). And the usual believe, leads us to perform
approach recommended to finding incomplete keywords research when
the right keywords to target with we look for keywords to target
one's site involves the ideas of with our site.
demand, supply and KEI (and/or
CID). I would like to propose You see, while the Internet has
that one thing is missing in this helped us forget about the
research approach. existence of countries, when it
comes to keywords, we must not
What is missing is a consequence forget that the world is made up
of one of the major advantages of of countries. The reason for this
the Internet. Let me explain... is that the demand for keywords
When I use the Internet to look can be country specific. This
for information, or software,... means that a keyword in high
I don't care about what country demand in one country, may not be
is hosting the site, nor do I in the same demand in another
care about the nationality of the country. And in some cases, a
owner of the site. I am only keyword in demand in one country
concerned about finding what I am will not be in demand anywhere
after. So, for me, when I use the else.
Internet, the fact that the world
is made up of countries is not To illustrate this idea, consider
something I think about, nor is the following demand numbers for
it an issue because the Internet the stated keywords, as reported
has in some ways effectively by Overture (the research being
removed the existence of country done in June 2005).
borders.
Using the keyword "keyword",
- USA: 552
- Australia: 669
If you had a web site that dealt
- Canada: 17 with SEO and you were looking for
keywords to target, then surely
- United Kingdom: 10,770 the above results would prove
interesting. For example, you
- USA: 125,177 could see which of the 4
countries above had an interest
Another example, looking at the in what your web site is about.
keyword "meta tag", This in turn would tell you which
countries you should target, and
- Australia: 127 which you could safely ignore.
- Canada: 15 In case you are wondering how we
obtained the above results... We
- United Kingdom: 2,653 did some basic research at the
Overture site and found that it
- USA: 10,851 wasn't all that difficult to do.
We also found that Overture
And still another example, provides the demand data in 19
looking at the keyword "meta countries around the world,
keyword", covering Europe, Asia, North
America, South America and
- Australia: 10 Australasia. We need to point out
that some areas were better
- Canada: 0 represented than others. South
America, for example, is
- United Kingdom: 57 represented by 1 country only,
while Europe is covered by 11. one thing, don't you want to know
where your visitors are most
By going to the Overture site, likely to come from?
anyone can likewise discover how
to use Overture to research the In case you are not convinced
demand for keywords in any of the about the point I am trying to
19 countries it supports. make, I will try to explain in my
next article other reasons why I
To go back to the title of this think that proper keyword
article... I feel, and I hope research should take into account
that you will now agree with me, countries.
that any research on keywords
that does not take into account Serge M Botans
countries is not complete. For
About the Author:
Serge M Botans is the CEO of http://www.meta-keyword-advice.com,
a web site that provides advice on keywords. Free
evaluation available. He is also the inventor of CID,
which is an altenative to KEI.
Read more articles by: Serge Botans
Article Source: www.iSnare.com
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