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Is Live The Death Of Google



D


ig into any self-labeled                                          
"SEO forum" and you'll          Most of the features on the site  
probably find some neatly       are functional; while a few       
organized categories along the        remain in the development stage   
lines of "Google," "Yahoo," and       and some are in between. Only     
"MSN". Checking the amount of         Passport members can fully        
activity in each will reveal the      customize the basic Live page     
inclusion of Yahoo and especially     with RSS feeds and "gadgets",     
MSN seems to be a mere "courtesy"     much like Google's portal page    
on the part of the forum              with Google Accounts. The basic,  
founders. Microsoft has been          un-customized page offers a       
trying to change this for some        search bar with the options of    
time now, and the newly branded       Web, Images, News, Local and QnA. 
"Windows Live" is their latest                                          
attempt to do so. Will all those      The Web search performs much as   
vacant MSN forums be lively any       other search engines, only it     
time soon? The short answer is        serves ads from MSN's new ad      
"no," read on to find out why.        network instead of Adwords. It    
                                      does offer a "related search"     
Live.com is many things,              section, something Google has yet 
including a search engine,            to implement, but a standard      
customizable web portal, and the      feature of Ask.com for a while    
latest attempt by Microsoft to        now.                              
dig into Google's market share in                                       
search. Its opening page is a         The relevancy of the results, is, 
simple one, in keeping with the       as always, a matter of debate.    
"expectations" built by Google,       MSN's Search performs ably in     
providing several options and an      many regards, but one can't help  
invitation for you to personalize     but wonder if the larger index    
it as your own web portal.            Google provides means you're      



missing something. Relevancy is       Google News. Type in a word and   
undeniably important, though. It      you will get back a search list   
is one of the core reasons a          that is drawn from mainstream     
searcher might actually make a        news outlets, which have stories  
switch, should his current engine     that use your search term in the  
of choice "let him down" too many     first sentence or two. The Local  
times.                                button will give you an           
                                      interactive map of the area where 
The Images search is an               hits for your search term are     
improvement on the Google and         found. There's little innovative  
Yahoo technology, in that it          here, but the presentation of the 
offers dynamic thumbnail display      map is nice. It offers similar    
in a "pageless" layout. Pass your     variations on the "route, aerial, 
cursor over a thumbnail and it        and hybrid" graphical display     
will enlarge, with a brief            popularized by Google Maps.       
description and the URL where the                                       
image can be found. The interface     Windows Live Q&A allows you to    
is intuitive and really feels         post a question to the Windows    
innovative. The thumbnails can be     Q&A universe and see who has an   
dynamically resized, and the          answer. This system is still in   
"scratchpad" can quickly create       beta, so the technical specifics  
collections by drag-and-drop. The     may change. Users post a question 
primary drawback to this very         that is then open for 4 days to   
innovate feature is that it will      responses. At the end of the 4    
respond slowly for those on           day period, voting commences on   
dial-up and with weaker machines.     the answers provided. This        
                                      feature currently has no Google   
The News Search is a direct           analog, though Yahoo has a        
search function that lacks the        similar service.                  
"top stories" aggregator of                                             



Additional Features- Betas            Microsoft, with the "Office"      
                                      brand, seems to be targeting      
A variety of betas for Live           businesses.                       
services are available through                                          
ideas.live.com, the MS equivalent     Windows Live Shopping and Windows 
of Google Labs.                       Live Product Search are both as   
                                      advertised: attempts to provide   
The Windows Live Mail is an           web-wide searches for products    
in-house mail service that            and shopping opportunities. The   
provides you with two gigabytes       product search gives a dynamic    
of storage and an updated version     display that can range from a     
of what appears to be Outlook         simple text list to a thumbnail   
Express. It has some desktop          layout that borrows from the      
features and keyboard hotkeys,        innovate image search layout.     
new methods of sorting and            Searches can be refined by        
categorizing, but nothing             seller, brand, and most           
terribly radical. Windows Live        interestingly, "related term",    
Mail Desktop is a program that        which provides a "tag cloud" of   
allows you to manage multiple         the kind popular with social      
e-mail accounts, including AOL,       bookmarking sites today.          
Gmail and others. It also manages                                       
newsgroups and RSS feeds.             Windows Live Academic, mentioned  
                                      above, will provide search        
Microsoft Live Office will be a       opportunities in "thousands of    
web hosting service designed to       academic and research journals."  
provide you with a basic business     If their database has some heft   
website and domain name. Google       to it, this will be a great       
Page Creator has tread this           addition to the search process.   
territory before, but was aimed       It remains to be seen if this     
at personal use, whereas              academic resource will rival      



Google Scholar. Like Google           everything else served up by      
Scholar, the results can be           Microsoft has been done by        
frustrating as many provide links     Google, or other search engines,  
only to abstracts or excerpts.        before. Even if Microsoft was     
Access to the full text of such       able to "do it better", it will   
results requires purchase or          have a hard time convincing       
subscription to the journal in        existing users to switch from     
which they were originally            Google, as there is little        
published.                            incentive to do so unless these   
                                      services are done so much better. 
Conclusions                           That is not currently the case.   
                                      Microsoft merely offers an        
Live.com's primary innovative         "alternative" with Windows Live,  
feature is the image search, and      not an indispensable alternative. 
even that has issues with slower      

                              
connections. So far, virtually        




About the Author:

Mr. Lester worked in the IT industry for 5 years, before serving for 4 years as the webmaster for Apollo Hosting. Apollo Hosting provides website hosting, ecommerce hosting, vps hosting, and web design services to a wide range of customers.


Read more articles by: Eric Lester

Article Source: www.iSnare.com


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