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Introductory Article Marketing



A


rticle marketing seems to       biggest is search engine          
be the buzz word in web         optimization or SEO. This is the  
site marketing and SEO          art of getting the big search     
(search engine optimization)          engines to notice you, and put    
lately. I've had a lot of people      your site higher on the list of   
ask me-- what exactly is article      sites that come up when a person  
marketing? Why is it so popular?      searches for something you sell.  
And how is it done?                   SEO can include site design,      
                                      careful writing and keyword       
Well, the whole point of Internet     research, and pay-per-click       
marketing is to get people to         advertising.                      
notice your site out of the                                             
thousands and thousands of sites      There are other ways to market a  
out there. There is little point      website. You can put an ad in     
in taking the time and going to       your local newspaper or put your  
the expense of having a business      web address on all your business  
website if no one ever sees it.       cards and correspondence. This is 
                                      more of a traditional type of     
So, how do you get people to          marketing, and there is nothing   
visit your site? That is where        wrong with that. It has been      
web marketing comes in. Internet      around a long time because it     
web site marketing is a               works.                            
specialization in the marketing                                         
industry, who's whole point is to     But my personal favorite is       
bring in those "hits" on a            article marketing. This is where  
website, and with those hits          you write an article about a      
comes profit for the business.        subject that you are an expert    
                                      on, and that relates to your      
There are a lot of ways that web      website business or hobby. You    
marketing is done. One of the         put a short ad with a link at the 



bottom of the article that goes       Now you end up with links to your 
to your website. Then you publish     site all over the Internet, and   
your article for free, to anyone      this in turn helps with SEO. Now  
who wants to use it in their          the search engines start noticing 
newsletter, website, or blog.         you. And you don't have to worry  
                                      about reciprocal links.           
You find people who want to                                             
publish your article by placing       Article marketing is becoming     
it in article directories, where      more popular right now because    
web publishers go to find good        websites are looking for lots of  
content. The web publishers are       content on their website topic.   
happy to get new content, and you     That is another way to get search 
get people who read your article      engines to find and pay attention 
and follow the link to your site.     to a website. So your article is  
Your article can get picked up by     helping them get noticed, and     
hundreds (or thousands) of people     when they publish your article,   
looking for something to put on       they are helping you get noticed. 
their website, blog or ezine.         It is a win-win situation.        
                                      

                              






About the Author:

By Alexis Dey "© 2006. 1st Choice Article Directory is a rapidly growing article directory that specializes in quality, human-edited content. Submit your article for free or find free website content to publish at http://free-article-submission.com.


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