Introduction To SEO

O ver the last few years,         major search engines.              search engine optimization                                         (SEO) has been needed and       You see, when people use a search  used more and more, although it       engine, they generally don't look  has been around for much longer       beyond the top 20 or so results.   than most people think. With new      If you want to make any money      development tools being used to       from your website, you need to     create websites that are heavy on     get ranked in the top 20 out of    Java, Flash and images, it's          potentially hundreds of websites.  important to have something that                                         the search engines can read. If       How Does SEO Work?                 the content can't be read by                                             search engines then they can't        Search engines maintain a huge     index it, and if your site            database containing information    doesn't get indexed then it won't     from individual websites. Most of  be found when people search for       the information search engines     it on Google, Yahoo, MSN, or          collect isn't listed on their      anywhere else. This article will      results pages, but it is taken     outline what SEO is, how it           into consideration when it comes   works, and some unethical SEO         to deciding those results'         methods that you should avoid.        rankings.                                                                                                   What is SEO?                          It is very important that you                                            encourage the search engines to    SEO is a way of analyzing your        rank your website in a high        site and modifying it to allow        position, and you can do this      search engines to read and index      through the keywords that you use  it more easily. SEO is all about      on your website, as well as when   maintaining and building websites     you submit it. If the keywords     that get ranked highly on the         you use in your submission tool    don't match the ones on your site     What is Unethical SEO?             then you could harm your rankings                                        - be sure to have all the             Unethical search engine            keywords you want to use on the       optimization techniques can be     website itself before you submit      unlawful, unscrupulous, or just    it.                                   in bad taste. You'd be surprised                                         how many people use these          Most websites don't focus on          methods. A lot of what is now      their topic well, and so keyword      called unethical SEO used to be    lists containing 50 or more           accepted, until people went        phrases per page are recommended.     overboard and it started to have   By focusing some of the pages of      a negative affect on the web as a  your site on keywords, you will       whole.                             score higher with the search                                             engines.                              Keyword stuffing is when your                                            site consists of long lists of     Free Search Engines.                  keywords and nothing else. Don't                                         do it. There are ways to put       The major search engines on the       keywords and phrases on your site  Internet are still free, and it's     without running the risk of        not hard to take advantage of         getting banned.                    this free advertising - you can                                          do it in as little as an hour.        You may have seen ‘invisible                                           text' if you've been selecting     There are several companies that      the text on a page and found       provide free SEO tools, or you        words that are the same color as   can pay a professional to take        the background. This text is       care of it for you. Looking           often lists of keywords put there  around on the web will turn up        in the hope of fooling search      all sorts of useful resources.        engine spiders while hiding the    words from visitors. This is          search engines sooner or later.    considered unethical, and you         You sites' search engine rankings  shouldn't do it.                      just aren't worth the risk. Use                                          efficient SEO techniques to get    A doorway page is a page that         your site ranked higher, and stay  isn't designed for real people to     away from anything that even       see - it's purely for the search      looks like unethical SEO.          engines and spiders, in an                                               attempt to trick them into            SEO is a set of techniques used    indexing the website in a higher      in order to attract visitors or    position. This is a big no-no and     prospective customers to your      should be avoided.                    website, and the goal of a search                                        engine is to provide high quality  Even though unethical SEO is          content to the users of the        tempting, and does work, you          Internet. These two objectives     shouldn't do it - not only is it      are not in opposition, if you do   annoying to users, but it's           SEO the way it should be done.     likely to get you banned from the                                     About the Author: Anton Cheranev Has Created An Ultimate SEO Spy Software Available At ==> http://www.TheSeoDetective.com Read more articles by: Anton Cheranev Article Source: www.iSnare.com