he buzz is all about blogs Magazine, already "broadcast"
this year, with thousands business-related programming over
being created every day. the net. But it's the opportunity
Websurfers have realized that for "the little guy" to start
anyone with a bit of information, producing programs that intrigues
an opinion or an idea can attract Gilbert.
an audience--sometimes a very
large audience. Will Internet Radio Replace
Blogs?
But now blogs may not be the only
mass medium that's going "micro." Blogs have "leveled the playing
field" in the world of print
Here comes Internet Radio... media. Some blogs have more daily
readers than many medium-sized
"It's hard to believe," says metro newspapers.
Randy Gilbert, host of "The
Inside Success Secrets Radio Single individuals, sitting at
Show"--an Internet radio home in front of their computer
broadcast which has been "airing" in their pajamas, can compete
for several years. "Now anyone with media giants in the battle
with a computer, an internet for the minds and hearts of
connection and a microphone can hundreds of thousands of
create an Internet radio program. websurfers.
And tt's not nearly as hard as
most people think. You really Bloggers may have even had an
don't have to be some kind of impact on the last presidential
techno-geek to do it." election.
A number of established media Bloggers were the first to zero
giants, like Entrepreneur in on suspicious information in
CBS' now-infamous story about
President Bush's military record. "Internet radio will probably
The inaccuracies in the story, never become as popular or as
and the embarrassment that 'grassroots' as blogging has
followed, may have hastened the become," he says. "And you may
departure of Dan Rather from the not have Internet radio stars who
evening anchor chair. will compete with over-the-air
personalities like Rush Limbaugh
"Lots of radio and TV news or Bill O'Reilly. But radio is a
programs now regularly report very conversational and intimate
what's being written in political medium. You can not only show
blogs," according to Chip Tarver, people what you know, but you can
an Internet expert whose also give them a glimpse of who
business-to-business publicity you are in a way that's hard to
blog regularly appears at the top duplicate in a print interview.
of many search engine rankings. If you have something worth
"Some cable network news shows saying, radio is a great vehicle
even have regular daily segments for saying it."
where they talk about what
bloggers are saying." "Best of all," he continues,
"there's practically no expense
Some experts have speculated if a involved. You can do it for
similar phenomenon could happen pennies."
soon with Internet Radio: a
traditional mass medium which is And Internet Radio Can Make Money
becoming a "micro medium" as more Too
and more people are producing up
their own Internet radio Gilbert adds that online
programs. But Gilbert doesn't "micro-broadcasters" are finding
think so. ways to add to the bottom line,
like over-the-air stations. "You listeners," he says.
can be extremely profitable with
as few as five thousand
About the Author:
Award winning TV anchor George McKenzie offers a free 7-part email "Publicity Crash Course" at
http://www.publicity-pro.com. During his 33-year broadcasting career, George's work appeared on ABC, NBC, CBS, ESPN and CNN.
Read more articles by:
George McKenzie
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