hen you engage in
Internet marketing you Are you hung up on this issue?
may feel as if you are
trying to sell people on The best advice I can give is to
yourself? This can be focus your Internet marketing
uncomfortable. efforts on your product and away
from yourself. This isn’t to say
Many people feel strange about you don’t figure into the
trying to ‘sell’ themselves to marketing efforts, but you accept
prospective clients. They enjoy the role of stage manager while
what they do, and they believe in the product takes center stage.
their product, but it all feels a
little egotistical to engage in I suppose it is possible you have
marketing practices that include enough name recognition that it
the ‘individual’ behind the may prove useful in your
screen. marketing efforts, but if not you
really don’t have to make the
In the Wizard of Oz, the Great Oz marketing of your ecommerce
really wasn’t all that great so website about you.
he hid behind a curtain and
scared a lion, tin man, scarecrow Often businesses can move along
and a little girl. It was the faster when they understand that
proverbial smoke and mirrors that especially with Internet
caught someone less than stellar marketing the person behind the
attempting to market themselves website may be less important
as something more than they were. than the product being marketed.
It’s this scenario that many In brick and mortar stores we
business owners do not want for often equate the buying
their online marketing efforts. experience with an individual or
owner in that business. They may out of the shadows and take a few
have mixed feelings about being bold steps forward toward online
so inextricably tied to the business success.
business or product, but that’s
how we relate in a face-to-face
business environment. type="text/javascript">
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About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
