f you’ve read any of my
other articles you know I 3) Keep your content short. When
am a strong advocate of possible keep your page content
knowledge-based articles for your between 400-1,000 words. Less
website. My opinion has not than that may be too little, more
changed. than that is always too much.
The problem some business sites 4) Use bullet points. The
face is not that they have Internet is filled with human
knowledge-based content, but that skimmers; make sure they have
the information is not user opportunity to find gems. They
friendly. will be much more likely to keep
exploring your cyber universe if
I’d like to pass along a few you give them just enough
guidelines that I find useful Info-Nuggetry to keep them
when developing content for motivated.
websites I’m involved in.
5) Develop information modules.
1) Try to keep paragraphs You can develop a skimmable page
relatively short (2-4 sentences). with detailed summaries of
Long paragraphs may remind complimenting articles that can
visitors of college and ummm, be read in a logical order. This
enough said. can be a common source launching
pad for knowledge-based
2) Use sub headings. The use of exploration in a format that is
bold sub headings can allow your easy to follow with modules that
site visitor to locate the most are easily defined.
important information to them
without feeling as if they need 6) Cross link your work. If you
to look through the entire text. mention a topic that contains its
own article make sure to link the It won’t take you long to visit
topic for further review in websites with content that may be
another portion of your website. really good, but is hard to get
It may be additional work, but through without the irresistible
your site could be viewed as a urge to hit the back button on
mini university on either a niche your browser.
or popular topic.
Maybe attention spans are getting
7) Consider developing additional shorter, but your site visitors
information for autoresponders. will be happiest when you make
If you can develop a knowledge sure they can access knowledge in
based website with relevant bite sized on-the-go nuggets.
content then the addition of an
autoresponder ecourse may help in If you have existing content you
list building efforts while would do well to see if you could
continuing the information revise it so it is significantly
exchange. more user friendly.
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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