eywords are an important the use of the key phrase even
function of Internet when it would not be normal to do
marketing. The use of a so.
specific set of keywords or
phrases can help a website earn Perhaps you have been to websites
better rankings with search that have content that are filled
engines, but how much is too to overflowing with a particular
much? keyword or phrase. The articles
are no fun to read and can’t
A friend of mine was asked once really be considered
to provide content for a website knowledge-based. These articles
where the key phrase had three are, in fact, only present for
words and that key phrase had to the benefit of search engines.
be used ten percent of the time.
In other words, for every 100 Most experts indicate 4-5
words written the phrase has to keywords or phrases per article
be included 10 times. To put that or 2-3% (whichever allows for the
in perspective the article could most use). Essentially you should
only have seventy original words not use more than 3 keywords or
in one hundred because the other phrases per one hundred words.
thirty words were tied up in the
mandatory use of a key phrase. My If you do work with a freelance
friend turned the work down. writer make sure they understand
that you are more interested in a
Why? quality article than in making
sure an exact number of keywords
Because he understood that the are used.
only way to write content with a
key phrase count that high would Some online businesses will also
be to stuff the article and force request that a freelance writer
they are working with include any
common misspelling or word You have to remember when you
separations that might be used write or have articles written
when searching online. The reason you are attempting to reach your
some businesses request customers just as strongly as you
intentional misspellings is that are search engines.
if a potential customer types in
the word incorrectly then the Internet marketing is an
business may show up well in the important component to the
rankings for the misspelling. overall success of your online
company. Make sure keywords or
I’m not sure I recommend this, phrases allow your Internet
but if you come across a site marketing to succeed by
with a few misspellings it is concentrating on your customer no
possible the mistake was less than you do SEO strategies.
intentional.
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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