he way the world looks at Internet marketing is an
business and information important component to your
has changed dramatically in online presence.
the past decade. In order to
survive, yellow pages are not Many of the most successful
only found in telephone books, online businesses are an
but also online. If I want to extension to an existing brick
know what’s playing at the local and mortar store. It is quite
movie theater I am more likely to possible that at the onset of the
go online to find out than I am online presence the feeling may
to give them a call and wade have been, “What can it hurt?”
through a never-ending phone However, as these businesses
message. If I want to know of a caught a glimpse at the
certain city I am visiting has possibilities of taking an
shops my family likes I take a already successful business to a
tour online to find out which global audience a newfound
stores are available and where respect for the Internet emerged.
they are located – and I can
download a map to that Would it surprise you to learn
destination in most cases. that brick and mortar stores that
began operation as many as ten
When I need to book a hotel I do years ago have seen a dramatic
so online where I can take a shift in where their income is
photo tour of the facility and generated? A jewelry store in New
can compare prices and amenities. York started online and saw 20%
of their overall sales were
facilitated in their online
The Internet has changed the store. They were happy because
rules for business. This is why this gave them a revenue stream
it is important to make sure that improved their bottom line.
Today more than 80% of their find out what’s on TV, how your
sales are online. What may be favorite team is doing, or where
worth noting is the brick and you can find a special fishing
mortar store has also grown in rod, remember the infrastructure
sales, but still only accounts of online business was pioneered
for 20% of the company’s profits. by men and women who fought to
find ways to get the message out
that their store was online, open
Internet marketing is not a for business and it never closes.
one-time event. It’s long-term,
daily, and vital to the success People will go on line to find
of your online presence. what they need. Will they find
you?
So the next time you go online to
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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