nternet marketing is provides.
little different from any
other form of marketing. In online business you will find
site owners seeking to gain email
How do you react to that addresses from prospects and
statement? customers for the purpose of
sending highly specific
If you think it means you can information on products or
apply the exact same marketing services provided.
principles you would for a brick
and mortar store you will likely In a brick and mortar store you
miss the success that may be may find business owners
possible. developing a newsletter than
could benefit existing customers.
If you think it means you can
apply similar philosophies in a In an online store ezines or
new environment then you have online articles are made
succeeded in understanding the available for existing and
statement. potential customers.
Common Parallels In a brick and mortar store you
will find a business that relies
In many brick and mortar stores on press releases to share growth
you will find business owners who and good news about the business.
have a desire to build their
business by developing a mailing In online stores you will also
list. These lists are derived find the press release to be a
from individuals who have friend to positive business
expressed an interest in the growth.
product or service the business
Drawing Conclusions be a cost effective addition to a
traditional brick and mortar
An online business takes some of store. The costs in adding an
the same principles that can make online presence is minimal in
a brick and mortar store comparison to what it takes to
successful and discovers how to get a standard business off the
apply them in cyberspace. ground. Many businesses report
Internet marketing draws from the the longer they are in business
same well as conventional the more they rely on online
marketing it simply applies the sales.
concept differently.
Some former brick and mortar only
One of the bonuses for online stores now report that their
business is email distribution is online business is producing more
much less expensive than than 75% of their annual profit.
traditional print and postage
costs while the turnaround time If you already understand the
for impressions is much shorter. basic concepts of marketing it
The delivery can be nearly may not be a difficult stretch to
instantaneous in many cases and take than knowledge and learn how
the distribution of pre-produced to make those concepts work
welcome messages can be automated online. Ultimately your overall
through autoresponders. business may get a shot in the
arm in the process.
In many ways an online store can
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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