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Internet Marketing Has Traditional Web Site Optimization SEO Outlived Its Usefulness
hen it comes to internet the small to medium sized
marketing, traditional business," Ron Scott, Fast Track
web site optimization SEOP's senior publicist reports.
(SEO) still stands as the holy
grail, but an increasing number Even the cost for placement using
of small and medium sized less popular keyword phrases can
business owners, facing the be high.
prospect of high SEO fees, are
just now beginning to turn to an "A Houston publicist recently
alternative promotional method paid $5,000 to get her website
that is generating consistent and optimized for a small number of
quantifiable results at a obscure keyword phrases that
fraction of the cost. Overture reports are cumulatively
generating fewer than 200
LOS ANGELES, CA (PRWEB) September inquiries a month. Not told that
17, 2005 - The cost of SEO, at 50-75% of those searches are
least when it comes to highly being routinely conducted by
competitive keyword phrases, is webmasters, SEOs, and website
prohibitive for all but those owners checking the current
with deep pockets. status of their websites, she's
now wondering if she'll ever
"Matt Hocken, of Interactive recoup the expense," Scott says.
Marketing, Inc., estimates that
one can expect to pay upwards of So what's the alternative?
$50,000 - $100,000 a year to Pop-ups? Pop unders? Banner ads?
secure top ten Google placement Email? Not hardly.
for a highly competitive keyword
phrase like 'life insurance' or Unlike an organic search engine
'debt consolidation' and that's optimization program that can
obviously out of the question for take months and even years to
start showing results, internet media placement," he says.
press releases start generating
interest the day they are Scott points out that the value
published. of an internet press release
promotional strategy doesn't stop
"A properly optimized and there.
distributed press release will
typically generate 50,000 - "Press releases can also be
100,000 actual reads the first optimized for organic search
week it goes on line," says which enables those who find
Scott. their newly published websites
residing in Google purgatory, the
According to Scott, unlike opportunity to secure top ten
traditional press releases, 98% rankings in a week or less,"
of all internet press releases Scott says.
are read by consumers and B2B
prospects. To illustrate the value of the
internet marketing strategy,
"Originally, press releases were Scott points to a release he
the exclusive domain of the prepared and distributed on
Fortune 500 and were directed to behalf of a little known
the mass media, but not any more. manufacturer in New Zealand.
Small and medium sized businesses
have discovered that they can "The first 30 calendar days, it
deliver their messages directly generated 133,686 reads, drove
to a broad (national or over 25,000 visitors to their
international) or highly targeted website, and generated 100s of
(local or regional) audience on inquiries from B2B prospects all
the internet and, thereby, over the world," he says. "Since
eliminate the tedious process of that sampling taken at the
beginning of June, the release Has traditional web site
has generated an additional optimization outlived its
42,443 reads and a commensurate usefulness?
level of traffic and inquiries.
"It's the gift that keeps "For most of our clients it has,"
giving," he says. Scott says.
About the Author:
To introduce business owners to the comparative value of an internet, press release promotional strategy, Fast Track SEOP offers free, online introductory webinars four days a week. The company, a full-service internet public relations firm, has developed an online training program that enables business owners to manage their press release promotio
Read more articles by: Ron Scott
Article Source: www.iSnare.com
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