n times past when an
expert had something to say The primary benefit for experts
they made themselves is that whenever they post on a
available to magazines, blog or forum they can place a
newspapers, radio and television link to their business website in
to spread some of their knowledge the signature line of the post.
to the masses. In the 21st This signature remains in place
Century this dynamic has changed. for site visitors, but it is also
picked up as a backlink by search
Today experts are often found engines.
posting in the form of personal
or business blogs, social By helping others develop their
networks or message boards. knowledge on an issue you can
also provide another series of
These same individuals will backlinks to your website.
likely produce articles of their
own and make them freely I suppose this may sound like a
available on the web. selfish motivation, but if you
look historically at business it
It would seem that mentoring has has always been driven by seeking
found a new way to express to help consumers understand how
itself. Experts seem eager to to use your product and help them
pass along information. If you’ve understand why your product is
ever wondered what benefit there superior to others. This is the
is to these experts this article premise of “Good Guy” marketing.
will seek to explain how helping
others can have a profound effect This idea isn’t all that
on personal success. different from the interviews for
print publication of yesteryear
“Good Guy” Marketing except that the end result can be
global instead of regional or Business as Usual
national in scope. In times past
an article would include a byline The good thing about this
on the individual being Internet marketing strategy is
interviewed and it would that it can be done without a
typically result in interest by significant amount of fanfare.
others in the work or product You can simply respond to posts,
they were involved in. create your own posts or develop
articles because it serves a
Today, that process is altered in valued purpose. The tag line
that the expert can develop information can be set to come up
information when they want and automatically. In essence
make it available to free article marketing is taking place in an
directories without the need for arena where you are simply
a willing publication. In many sharing your knowledge with those
ways this scenario is much more who are most interested. This
beneficial to both informed could well be one of the best
consumers as well as the ‘Good forms of marketing available.
Guy” marketer.
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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