Internet And Businesses Online The Sticky Note Approach

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span                            wasn’t effective. How could those
class="cap">Imagine     who are charged with protection
you’re house is on fire.        and familial care simply ignore
This is obviously distressing and     your message? After all, you had
you work to get your family out       written the note legibly and it
of the house and to a place of        was posted in a conspicuous
safety. You live out in the           place.

country and there isn’t a

This is a far-fetched picture
neighbor for at least a mile.         of what it is like to engage the
You have your cell phone in hand      online world without proper
and a pad of sticky notes in the      marketing expressions.

other. Instead of calling for

Far too many sites exist with
help or alerting extended family      the proverbial sticky note on
members (or even neighbors) you       their website when they need to
scrawl a note on the sticky note      be calling 911.

that reads, “My house is burning

So many marketing tools are at
– just though you’d want to know.     the disposal of online business
Send help soon.” This is placed       it becomes difficult to
on the front door for any visitor     understand why many online
to see.

businesses still use the sticky

With that you stand on the note approach.

lawn waiting for help. You can’t

This scenario may be the
understand why the fire trucks        result of ignorance, but it could
aren’t rolling in. You find it        also be a fear of the unknown or
hard to believe your extended         perennial laziness.

family and neighbors didn’t care

We can smile at the strange
enough to come by and help.

irony of a family that believes a

Soon the fire dwindles and the     legible note on the door of a
darkness of night settle in and       burning farmhouse is enough to
you wonder why your message           summon all the help they will

need, yet many online businesses      platform for business, but sticky
do not find it strange to             notes will never succeed in an
effectively refuse to use tools       atmosphere where you need to call
at their disposal to get the          in reinforcements and get the
message out about their business.     word out – I AM IN BUSINESS AND I

WANT TO HELP YOU.

In both cases (a house on fire

Explore the world of online
and a business) we lament the         marketing and utilize every tool
regrettable decision to either        in your arsenal. Use sticky notes
ignore or never explore the           to help you remember how
possibilities that exist for          important this is to the success
rescue and support.

of your

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