span The biggest search term for this
class="cap">W hen industry is Spanish property,
you read about S.E.O. Thats which receives about 10x as much
Search Engine Optimization for traffic as any other search term.
the uninitiated or the profession Therefore in a perfect world my
of trying to put a website at the aim eventually is to reach No. 1
top of the organic search results position for this keyword. In the
for any given keyword. Having interim you must aim to reach a
just read the first line of this Page 1 position for smaller
article I have realized just how traffic keywords which are less
much jargon we use in this competitive and more easily
industry and that for the novice, achieved. Think of your keyword
and we were all novices once, it goals as a Christmas tree with
must be somewhat confusing. the most competitive as the fairy
So let me simplify. If you have a on the top. The least competitive
website it is normally because and most easy to achieve are at
you have a product or service the bottom of the tree. There are
that you wish to sell to the many more of them to choose from
public. To achieve sales you need so be selective, but a wide base
people to visit your website. of keyword terms that bring you a
Your visitors are called traffic. visitor a day is easier to
The best way to gain traffic is achieve than trying to rank for
to appear in the organic search one term that will bring you a
results of Google, (and other 100 visitors.
search engines) for search terms
Now most articles that you
that are relevant to your will read will start to talk
business.
about the fact that to rank for
For Example I own a website any given keyword you need to
for estate agents in Spain to build links pointing at your site
list their property on a M.L.S. from other sites with the keyword
you are trying to rank for in the importance of internal linking
anchor text of your link, (thats strategy of your own site that
the click-able part of the text can make a great effect on your
that sends the visitor to your search engine position. It is an
site) . This is all true. You overlooked subject and often
will read about the need for missed by many site owners. It is
directory submissions, writing often the key to out ranking your
articles, reciprocal linking competition but also should not
strategies and many more ways to be confused with a tradition of
gain links from your piers so spamming the content of your web
that you may build your link pages to gain position by
popularity and get your deserved stuffung the content with
place on the first page of meaningless keywords and
results for the keywords you have links.
chosen.
Those strategies have pretty
I will leave all those noble much been taken care of by the
strategies to other for now and search engines in their
focus on a method of obtaining as algorithms.
many links as you want for
When linking your pages
yourself without going outside internally there are some
the remit of your own website. Do guidelines to consider. These
not get me wrong. All that you include: The percentage of links
read about in-linking is pointing at any given page with
bona-fide and should be persued the same keyword anchor text. If
as part of a multi faceted the percentage is too high it may
approach that is necessary for be deemed to be spamming, so
successful placement in the always keep your link texts
search engines.
varied leaving the most important
This article is designed keyword links coming from the
however to highlight the most important pages of your
site. 50% of them tartgeted at your
Use your footer to carry links keyword.
to your most important pages.
If the assumption is correct
That way you are linking your that Google allows and reads up
most important pages from every to 100 internal links on any
page on your site. These can also given page without penalty then
be used as a baseline link for a you can see that by interlinking
generic keyword creating a good your pages in an intelligent
number of links to an important manner you could end up in our
page. If you then link in content example with 10 000 links from a
links with a more specific target 100 good pages of content.
keyword from an internal page you
Whilst it is by no means the
will gain good points for the only thing to consider, it makes
important keyword along with a good start.
recognition for the baseline
links in your footer.
selling property and your footer align="center">
link is property homepage. In the
text you carry a link for spanish property for Sale also to the type="text/javascript">
google_ad_height = 90;
google_ad_format = type="text/javascript"
"728x90_as";
google_ad_type = "text"; src="http://pagead2.googlesyndica
tion.com/pagead/show_ads.js">
google_ad_channel
="8710800197";
google_color_border =
"F5F7FB";
google_color_bg = "F5F7FB";
Article Tags: keyword, links, search
