f you have an online for the keyword phrase…”
business, sooner or later
you will start looking into 2. Black Hat – This term refers
search engine optimization. to strategies used to obtain
Better known as “SEO”, the field traffic through optimization.
is full of jargon. Here is a Although the exact definition is
little clarity on some of the highly contested, it essentially
terms used. means using tricks or tactics
that violate search engine
Insight to SEO Jargon standards to obtain a desired
result. For instance, cloaking is
As you probably know, the considered a black hat tactic.
internet has evolved a language
all its own. Email and text 3. Cloaking - Cloaking is a
messages come with all kinds of strategy whereby a search engine
abbreviations from ROTFL [rolling spider is told one thing is on a
on the floor laughing] to btw [by site page while visitors see
the way] and some others that I something else.
can’t include here due to their
colorful nature. Search engine 4. White Hat – White hat is
optimization is no different and simply the opposite of black hat
here are a few of the more common optimization, to wit, standards
abbreviations with explanations. are followed.
1. SERPs – This abbreviation 5. KD – Stands for keyword
stands for search engine result density and refers to the number
pages. It is typically used to in of times the keyword phrase you
relation to rankings on a are optimizing for appears on the
particular search engine, to wit, site page in question.
“the SERPS on Google just changed
6. Spiders/Bots – refers to the
programs that search engines use 9. Google Dance – Google used to
to crawl the web and index sites. do updates every few months where
There is Googlebot, YahooSlurp all the rankings would change
and MSNbot to mention only a few. across all keywords. This was
called a “dance” for some reason.
7. Metas – The term refers to the It was either a very good or bad
meta tags that are on a site. day for your optimization
Meta tags simply tell a search efforts. Google does still dance
engine spider or bot what is on occasionally, but has moved more
the page in question. There are to a daily or weekly change in
three meta tags – meta title, its rankings.
meta keywords and meta
description – that are most 10. IBL – This refers to links
commonly used. Previously were pointing to your site. The goal
critical to search engine is to get other trusted sites
optimization efforts, but much that are authorities for certain
less so today. subjects similar to your own to
link to you.
8. Anchor Text – This refers to
the visible text in a hyperlink. Obviously, there are many other
When trading links or publishing terms and abbreviations that are
articles, one typically wants to used in SEO. This list, however,
use anchor text that matches the should at least give you an idea
keyword phrase on the page being of who is saying what.
linked to.
About the Author:
Halstatt Pires is with http://www.marketingtitan.com - providing internet marketing services.
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Halstatt Pires
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