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Information Products Free Vs Paid
here are many membership
sites on the web. Some of When you read a free ebook on
them are paid, some are anything, you always feel that
free. All these membership sites you miss something important.
provide information on a range of While reading a paid ebook does
topics in forms of ebooks, not make you feel like that.
softwares, videos, teleseminars,
podcasting etc. You may feel that you can find
every information, about a topic,
Also there are many ebooks by yourself, within a short
available on the net (both for period of time, by searching
free and for payment) containing through search engines. But, in
information on various topics. reality ............ you are
going the wrong way.
Now have you ever considered that
“why does an ebook or membership That is simply NOT possible, even
site provides information for if all the information are
free, while others are providing available via web. I know this,
the same information only after because I myself have tried to do
receiving some payment?” this, and failed. Even after
spending 1 months on searching
The answer is quite simple: The over a topic, I have got more
information is NOT same. information on that topic (which
I never got earlier through
There is a gap (and this gap can searching), through some other
be quite wide) between the marketers.
quality of information for the
free and paid versions, and this When you try to gather
is what makes the paid version a information on any topic through
paid version. searching (in other words, when
you try to get information for information about that topic, it
free), you perform the following will be very difficult for you to
tasks:- rearrange the whole thing.
1) First you write down some So, here comes the importance of
keywords related to your topic paid version of information over
free version of information. Paid
2) Then you go to your favorite version of information is ready
search engine and enter those for you to read and digest. You
keywords in the search box. don’t need to search for
anything. The research is already
3) After that, you read done for you, by the information
information on the resulting product developer. And the
webpages. information product developer is
charging from you for this.
4) Then you decide which of the
information are going to benefit The info product developers are
you. always at a distance. They know
they need to put valuable
5) Lastly, you arrange your information into their info
gathered information in a product that must benefit the
step-by- step, easy-to-read readers, and which would justify
format. their charging. They first spend
their time on thorough research
Now, believe me, doing all these and then they spend their time on
steps will take away a lot of carefully crafting their
your time and energy. What if you information product. They include
can not give the time required? valuable tips within their info
Further, if you suddenly product which you will net get
encounter more valuable from anywhere else. They are a
master over a certain topic. And readers know that they can trust
their vast exposure on that topic the author and his
reflects on the quality of the recommendation, as they have
product they create. already read his report. The
author, on the other hand, can be
A General Approach: From Free To certain of creating some
Paid credibility in the mind of his
readers, and hence can expect
In general, to sell their some sales.
information products, many
information product developers first create a free version of type="text/javascript">
About the Author:
This article is composed by Shouvik Mazumder. To get a special report on "Information Product Marketing", go to: http://www.realtimedeal.com/shouvik/infoezine.html
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