ideo and online games are does not entail that the women
usually focused on male are all for pay-per-play gaming
market. However, online unlike their male counterparts.
gaming is slowly penetrating the The developers recognize this
female psyche according to market problem associated with the
analysts. As a result, there is women's limited means of income.
an increase in women playing Thus, the development of free
online games like solitaire online games such as the free
addiction, free solitaire, solitaire. The developers of
solitaire game, card games, or these games agree that the
word games. Experts conclude that limited means available to the
is the non-violent nature of bulk of their female customers
these games that attract the (most of these female customers
women to play. The intellectual are baby boomers or middle-aged)
exercise also deviates from the make free games an exciting
usual female domestic pursuits. option. It doesn't matter whether
Studies actually show that a their games are played for free
majority of female gamers play or not, according to developers.
while on break from doing This site's income is derived
housework. Market-conscious from the advertisements posted on
developers and publishers are their sites. Steven Koenig, an
taking this advantage seriously industry analyst, asserts that
with the development of these the advertisers recognize the
card and word games. Also, they power of advertising to females,
are exerting efforts to attract who, as studies on American
more customers, particularly society show, usually manage the
women, aside from the regular family income and do the shopping
male gamers. for family needs. Koenig explains
that most games played by women
The increase in female gamers are "casual games". But the
middle-aged and baby boomers games, or word games, thus,
crowd spend a whooping 20 hours providing a widely untapped
more than men playing online market for products and services.
games per week. This gives the Koenig further emphasizes that
site advertisers steady "air non-recognizance of the growing
time" to advertise their female gaming market on the
products. Studies have proven, internet causes advertisers to
again and again that shoppers miss a potentially large and
usually buy things that are powerful consumer segment. As a
frequently visible to them. call to other gaming sites, he
encourages developing games which
Koenig stresses that the point these women can play for free.
is, the sites are also making This not only guarantees that
money from the ad revenues. Plus, your site has a steady consumer
they do not have to maintain base which will eventually try
statistics, or scores, and paid online games, but you are
pay-out systems. The casual also assured of income from
female gamers who stay at home advertisers.
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