he world of online
marketing may often seem to Mousetrapping
be speaking en entirely
different language. Let’s work at A rather intense and often
demystifying some of the frustrating means of keeping a
terminology. visitor on a site is through
‘mousetrapping’. This technique
Disintermediation disables the use of a back button
and keeps you locked into the
Have you ever heard of the term site until you simply close the
‘disintermediation’? In online page. This technique is often
marketing this is a term that is adopted by website owners who
an indication that the company believe they will not have a
providing the product for sale is significant amount of return
doing so in a factory direct customers. By keeping the visitor
fashion. The elimination of a locked into the sight the website
middleman allows for reduced owner feels they have the best
costs and effective distribution. chance of making a sale. Most
legitimate online marketers
First-mover Advantage generally frown upon the tactic
described above.
The term ‘first-mover advantage’
is an indicator that the first Surround Session
brick and mortar company that
moves into a new area of online Businesses that use a ‘surround
marketing will have an advantage session’ seek to connect with a
over other similar companies visitor based with an intense
through the adoption of a site-wide advertising blitz. In
substantial ‘first-move’ into effect one advertiser purchases
ecommerce. the lions-share of advertising on
a given site and allows altered you will have increased traffic
ads throughout the site to make a on your site it is highly likely
significant impression on your that you will not see any change
visitor. Some ‘surround session’ in overall sales. Those who agree
are entertaining because the to visit sites as a part of
visitor can follow a storyboard incentivized traffic generally
throughout your site as a series follow links to your site and
of ads reveal a full story then move along. Their visit
unavailable in other advertising registers, but it is rare that
structures. they have any real interest in
your site.
Incentivized Traffic
The above terms are just a
When a visitor is paid to visit sampling of the dozens of online
your site it is called marketing terms that are in
Incentivized Traffic. Some common use today. As you can see
companies promise increased there are some good ideas and
traffic and they do so by others that really don’t pack the
providing a group of willing punch most online marketers are
visitors with a certain amount of looking for.
money to visit your site. While
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
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Scott Lindsay
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