our site is fast and
getting traffic, but Entry Pages
conversion rates are
disappointing. You may have Many sites have conversion
problems with the tone of your problems related to entry pages.
content Most people automatically
envision the home page as the
Do You Believe? sole entry path to the site.
Sweat, blood and tears are spent
You must have passion for the making the home page just write.
product or service you are Conversely, a fraction of the
providing. If you don't believe same effort is applied to
in it, why should visitors to internal pages. This is a
your site? A lack of belief will fundamental mistake.
result in weak content and poor
conversion rates. If you are If server statistics are checked,
selling quality, you are doing you may be surprised to find
the prospect a favor. The tone of significant amounts of traffic
your site should reflect this in entering your site through
the content. internal pages of your site. Yes,
a large percentage of visitors
To effectively convert prospects, are entering the site without
every entry page of your site seeing the home page. If your
must tell visitors: "hook" is only on the home page,
your conversions will suffer.
1. What you offer, Make sure you have a concise
summary of your service and the
2. How they will benefit, and benefits on every entry page to
the site and conversions will
3. Demand they take action. improve.
price. This combination should
What You Offer result in shopping activity if
they have any need for the tool
Tell visitors exactly what you do products.
with the first sentence. Don't be
subtle. You only have a few Demand Action
seconds to get their attention.
Don't waste it. The opening What do you want prospects to do
sentence should read something when they visit your site? At the
like, "At XYZ, we offer quality end of your content, make sure
tools at wholesale prices." Bam! you tell them. "Click here to
The prospect knows exactly what order" is a perfectly fine
you are offering and if it fills statement, but adding a benefit
their need. is optimal. "Click here to order
with free shipping" is a superior
Benefits demand. Regardless, make sure you
tell them what to do and make it
Tell your prospect how they will is easy as possible to take the
benefit from doing business with requested action.
you. Don't assume they understand
it. Again, be blunt with If you are offering quality, you
something like, "You save money are doing clients a favor. Make
when you buy from us because we sure the tone of your site
have a low overhead and free reflects that fact.
shipping." Bam! Now the visitor
knows you sell tools at a low
About the Author:
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
Read more articles by:
Halstatt Pires
Article Source: www.iSnare.com
