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If You Build It They Will Come



.


..No they won't. On the         AdWords. Be warned, it is very    
web, building a web site is     easy to go through a substantial  
not enough. If there are no     amount of money for no reward     
links to the site anywhere,           using these services if you are   
no-one is going to visit it. The      not careful. AdWords (amongst     
site won't even be listed in any      others) lets you pick a maximum   
of the search engines without         budget a day, but, although $5    
some incoming links. To get           may not sound like much, $5/day   
traffic, you will need to do some     is $150+ per month. Better make   
promotion.                            sure your keywords are correctly  
                                      identified, and, in preference,   
Web Directories                       not highly competed on, and that  
                                      your sales copy is good enough    
The basic part of any promotion       before doing this.                
campaign, web directories, whist                                        
they may not generate much in the     Quality Traffic, not Just Traffic 
way of traffic, will help in your                                       
site's search engine ranking. A       It's what everyone is after, more 
good list of free,                    traffic to their website. Traffic 
non-reciprocal, search engine         is easy to obtain, though.        
friendly directories can be found     Autosurfers, manual hit exchanges 
at Vilesilencer's SEO Friendly        and purchased traffic will all    
List.                                 send visitors to your website.    
                                      However, this traffic is just     
Pay Per Click Advertising             visitors, many of whom will just  
                                      burn up your bandwidth for no     
This is advertising such as PPC       reward. Unless you are receiving  
Search Engines, like Yahoo!'s         decent money for pay per          
Overture, and contextual              impression advertising, such as   
advertising, like Google's            banners and popups, this traffic  



can be totally valueless.             reciprocal linking campaign can   
                                      be an important traffic           
Repeat Traffic                        generating tool. swap links with  
                                      sites in a related, but           
Unless you only require visitors      non-competing, business to your   
to visit your site once, because      own. It isn't really a good idea  
you are selling a one-off             to link to competitors; although  
product, and your sales copy is       visitors will be interested in    
fantastic enough that they are        your product, there is a good     
hooked to buy on the first visit      chance you will lose them to your 
(and if you are regulary doing        competitor, especially if their   
this, write an ebook explaining       website or product is better or   
how and sell it), you will want       looks better than your own. Not a 
visitors to return. If there is       desirable outcome. For example, a 
nothing of value at your site,        web hosting site could link to a  
visitors may come once, but they      site that sells scripts and       
won't come back of their own          programs; visitors to one will    
accord. Typically, it is              more than likely use the other,   
estimated that a prospective          but the sites are not in direct   
customer will be exposed seven        competition. You can also swap    
times to a product etc. before        links with web directories that   
buying.                               require a reciprocal link.        
                                                                        
Reciprocal Linking                    One-Way Linking                   
                                                                        
Whilst somewhat frowned upon, and     Considered the best form of link  
generally thought to not be as        for SEO purposes, this can also   
valuable as one-way linking (see      be a good source of traffic.      
below) for search engine              There are a number of ways of     
optimization, a relevant              getting one-way links. The        



easiest is submission to free web     publish your article for free.    
directories (see above). Another      The hardest way of getting        
good source is by writing             one-way inbound links is by       
articles relevant to your site or     having websites voluntarily link  
industry, putting a resource box      to you. The only way to do this   
at the bottom, then posting the       is by providing a valuable tool,  
article on the directories such       service or resource that other    
as GoArticles, or by sumbitting       webmasters will want to direct    
to the ezines. Webmasters and         their visitors to.                
ezine publishers are always in        

                              
need of fresh content, and will       




About the Author:

(c)2005 eGDC Ltd Adrian Kennelly is the webmaster of DirectoryGold Web Directory, which includes ScriptsGold Script Directory


Read more articles by: Adrian Kennelly

Article Source: www.iSnare.com


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