hose that were around for
the beginning of the world You are probably aware of your
wide web will remember that own browsing habits and realize
the groundbreaking concept that that you rarely read everything
fueled its explosion was the on a web page that you land on.
hyperlink. The hyperlink seems You tend to rapidly skim over the
commonplace today, but it is page to see if it offers what you
still the glue that holds the are looking for. If it does, then
internet together. you zoom in on the specific items
you want and then after absorbing
Where would you be if you could that, you look for links for
not click on a link and get to further information.
the information you wanted? At
best, you would be looking up Think about the current audio and
addresses in a book and typing video technology. How much
them in. different is it to have to listen
to several minutes of audio or
The latest buzz on the internet video before you find out whether
is all audio and video. That is it has the information that you
all well and good. But, much of are looking for. Then, it is
the interactivity of the web is often difficult to zero in on the
lost in most audio and video information you need and repeat
applications. You follow a link it as needed.
and either download the file of
interest or start to listen and Furthermore, if the presentation
watch the presentation on the mentions additional resources, it
internet. is much more difficult getting to
that destination than a simple
There are several problems with click.
this.
The W3C is currently working on Another required innovation is
some of these problems. First of the ability to make outbound
all, they are addressing the links within audio and video
possibility of linking into the files that will allow the viewer
middle of an audio or video clip. to click out of the currently
This would allow you not only to playing presentation to different
find that section in a search or more focused information.
engine, but let your website
designer give you an index to Once those two hurdles are
each file. crossed, we will be looking at a
world wide web that will be
Even with that ability though, barely recognizable is being
you are only getting the entry related to what we are using
advantages of hyperlinking. At today.
this time, the need for outbound
links from audio and video files In the mean time, don't wait. If
are still on the distant horizon. you are looking for an area on
the web where there is very
One of the roadblocks to really little competition, the audio and
ramping up the usability of video market are the places to
intelligent audio and video on look.
the web is artificially
intelligent speech recognition. If you don't believe me, look at
That will allow the search video.google.com. Care to guess
engines to spider audio and video how many video clips are
files and make software populated available under the search term
linking. Currently, you must 'internet marketing'? As I write
present a printed transcript of this, there are only 123. Can you
any file to the search engines. even remember when there were
only 123 competing links for any
search on Google? software - and start producing as
many quality audios and videos
My advice is to get whatever you can. And do it now.
equipment you need - get the
About the Author:
Ron McCluskey started marketing online before the web. He had a bulletin board system on an Apple way back in 1986. Marketing since then has changed a lot, but Ron has kept up with current trends. Find link at http://extremeaffiliateincome.com
Read more articles by:
Ron McCluskey
Article Source: www.iSnare.com
