How to Track and Monitor Your Web Visitors by Using Statistics Packages

< span                            What's good about these is that    class="cap">If          when you move your hosting         you're an Internet              provisions they'll move with you.  marketer, you'll want to track        They also offer a more robust      your activity and gather it into      amount of tracking data--they      statistics on a monthly basis at      aren't limited to the simple       least. You cannot adjust your         cumulative tracking which tells    marketing plan or strategy if you     you nothing about the devilish     don't know what's working, what's     details.                        not working, and what the              However, these might cost too   devilish details are--statistics      much of your advertising budget    tracking can certainly help you       if you are starting out or still   here.                                 small, and they still may not      There are some statistics             track as accurately as you         trackers that are free or very        desire.                         cheap, such as free hit counters;      Then there are the server side  these are "off server" trackers,      trackers. These are trackers that  so their main advantage is in         are typically on the same server   their pricing. However, off           as your website, and as a result   server trackers don't track with      your stats will be highly          perfect accuracy, and they            accurate, as these track all       operate by "cumulative tracking",     pages from all referral            which is not as useful as             companies. You can use these to    monthly, weekly, or Date Range        gather stat analyses on a monthly  searchable tracking.               or weekly basis, and they'll give  There is another class of off      you Date Range statistics,         server trackers for which you         too.                            must pay a decent amount. These        But keep in mind that the       work more accurately in exchange      hosting company might charge you   for the money you pay, of course.     extra for this service. Also, if   you change hosting companies you      site and possibly investigate if   won't have access to the stats        there is more you can do to        you had before the switch.         improve click rates on the good    The first thing you want to        ones.                           pay attention to for your              The other way tracking is       marketing purposes is the number      useful is in the way it gives you  of Unique Visitors that are           more information about what        coming to your site each month.       people searched for to find you.   If the same handful of people are     You can then analyze those         hitting your site dozens of times     keywords and optimise your web     a month that's not very effective     pages accordingly. For example,    or profitable for you unless they     if someone typed in 'Silver        are buying from you every time        gemstone Jewelry' on your          (which they aren't).               'jewelry site (if you had one)     Next, you want to see which        then you could go to google, type  other websites are referring          in this exact term and then see    prospects to your site.            where you are placed in the        If you have a load of links on     search results. If you are         other sites like article              getting visitors from appearing    directories and standard listing      on page 3, just imagine how many   ads, then you'll need to know if      you could be getting if you were   these sites show up on your logs      on page 1 for this term. You can   as referrers. This is a big part      then optimise that page and key    of your tracking and will enable      term by getting more links into    you to monitor which sites (on a      your site for that keyword.     free or paid basis) are directing      If you are sure you have a hot  traffic to your site.              product and a hot website but      If the traffic from certain        your statistics tracking shows     sites is substantial then you         you don't have the best traffic    will want to keep a link on that      frequency, it means you need to    change your marketing strategy        all live links MUST be left        and how you optimise the main         intact. Andrew Long writes         landing pages of your site. If        content for advertising websites   your conversion rate from             and runs a subscription service    'landing to sale' is poor, you        for webmasters and website owners  need to write more specific           called ARC, which includes topics  content which is both unique and      about interesting to the type of            HREF="http://www.selling-advertis  visitors that will order from         ing.com/Advertising-Revenue-Centr  you. Advertising For Your            >About the                            Website and Authorid="authorbio"                        ing.com/ads-on-my-website-21">Ads  class="membersnoticewhite">This       On My                              article May be used on other          Website sites but this resource box and       >                              Published At: www.isnare.com Permanent Link: http://www.isnare.com/?aid=286219&ca=Internet Got a question about this article? Ask the community! 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