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How to Track and Monitor Your Web Visitors by Using Statistics Packages



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span                            What's good about these is that   
class="cap">If          when you move your hosting        
you're an Internet              provisions they'll move with you. 
marketer, you'll want to track        They also offer a more robust     
your activity and gather it into      amount of tracking data--they     
statistics on a monthly basis at      aren't limited to the simple      
least. You cannot adjust your         cumulative tracking which tells   
marketing plan or strategy if you     you nothing about the devilish    
don't know what's working, what's     details.

                      
not working, and what the             

However, these might cost too  
devilish details are--statistics      much of your advertising budget   
tracking can certainly help you       if you are starting out or still  
here.                                 small, and they still may not     
There are some statistics             track as accurately as you        
trackers that are free or very        desire.

                       
cheap, such as free hit counters;     

Then there are the server side 
these are "off server" trackers,      trackers. These are trackers that 
so their main advantage is in         are typically on the same server  
their pricing. However, off           as your website, and as a result  
server trackers don't track with      your stats will be highly         
perfect accuracy, and they            accurate, as these track all      
operate by "cumulative tracking",     pages from all referral           
which is not as useful as             companies. You can use these to   
monthly, weekly, or Date Range        gather stat analyses on a monthly 
searchable tracking.

              or weekly basis, and they'll give 

There is another class of off      you Date Range statistics,        
server trackers for which you         too.

                          
must pay a decent amount. These       

But keep in mind that the      
work more accurately in exchange      hosting company might charge you  
for the money you pay, of course.     extra for this service. Also, if  



you change hosting companies you      site and possibly investigate if  
won't have access to the stats        there is more you can do to       
you had before the switch.

        improve click rates on the good   

The first thing you want to        ones.

                         
pay attention to for your             

The other way tracking is      
marketing purposes is the number      useful is in the way it gives you 
of Unique Visitors that are           more information about what       
coming to your site each month.       people searched for to find you.  
If the same handful of people are     You can then analyze those        
hitting your site dozens of times     keywords and optimise your web    
a month that's not very effective     pages accordingly. For example,   
or profitable for you unless they     if someone typed in 'Silver       
are buying from you every time        gemstone Jewelry' on your         
(which they aren't).

              'jewelry site (if you had one)    

Next, you want to see which        then you could go to google, type 
other websites are referring          in this exact term and then see   
prospects to your site.

           where you are placed in the       

If you have a load of links on     search results. If you are        
other sites like article              getting visitors from appearing   
directories and standard listing      on page 3, just imagine how many  
ads, then you'll need to know if      you could be getting if you were  
these sites show up on your logs      on page 1 for this term. You can  
as referrers. This is a big part      then optimise that page and key   
of your tracking and will enable      term by getting more links into   
you to monitor which sites (on a      your site for that keyword.

   
free or paid basis) are directing     

If you are sure you have a hot 
traffic to your site.

             product and a hot website but     

If the traffic from certain        your statistics tracking shows    
sites is substantial then you         you don't have the best traffic   
will want to keep a link on that      frequency, it means you need to   



change your marketing strategy        all live links MUST be left       
and how you optimise the main         intact. Andrew Long writes        
landing pages of your site. If        content for advertising websites  
your conversion rate from             and runs a subscription service   
'landing to sale' is poor, you        for webmasters and website owners 
need to write more specific           called ARC, which includes topics 
content which is both unique and      about interesting to the type of            HREF="http://www.selling-advertis 
visitors that will order from         ing.com/Advertising-Revenue-Centr 
you.

sites but this resource box and       >
                            




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    How to Track and Monitor Your Web Visitors by Using Statistics Packages