How to Rank High in Search Engines Result Pages SERP s

< span                            listings not the PPC listings.     class="cap">Studies     This is why is it important to     have revealed that 90% of       get your site to rank naturally    Internet users find websites          in the search engine result        through search engines and out of     pages. Getting your site to rank   those users, 90% do not go past       high is not tricky; it’s just a    the first 30 results displayed.       matter of optimising your website  With this in mind it is easy to       to be search engine friendly.      see why it’s important for your       Search Engine Optimisation (SEO)   website to rank high in these         is the process of engineering      results.                              your website so it can be          Search Engine Results Pages           properly read by the search        (SERP's) are the pages you see        engine spiders. SEO is pretty      after you type in a search on         much common sense, search engines  Google or other search engines        are text analysis systems so if    and click on the Search button.       your webpage is full of images     Because 90% of people use search      with little text your site will    engines to find what they are         not rank high. You need to target  looking for these SERP’s are the      each keyword/phrase on different   most important pages on the           pages. So if you want to target    internet.                          the search terms “business plans”  The Search Engines Result          you need to have one page with     Pages (SERP’s) can be broadly         the title “business plans” and     divided into two categories:          lots of text about “business       “Organic” or ”Natural” listings       plans”.                         and Paid Advertisements usually        To me this is just common       bought on a "Pay Per Click" (PPC)     sense but then I have been         basis.                             working in the SEO field for a     Roughly 80% of clicks at           number of years. However it never  Google occur within the organic       ceases to amaze me why people      still call their home pages           reputation for good food you       “home” or have their business         might then decide to try it out    name on the title of every single     yourself. The same can be said     page of website. The owners           about websites except the trust    probably search for their             you get is via an algorithm. The   business and are pleased when it      more links you get from already    comes up first in Google. This is     established trusted (authoritive)  only good for the customers that      sites the more Google will trust   know your company which is fine       you. It makes sense really,        for large brands like Argos or        because a good website will not    Amazon but if you’re trying to        link to a rubbish or not relevant  get customers from for internet       website.                        users you need to optimise your        Another aspect of trust is by   text for the search engines.       doing things with the search       The other aspect of getting        engines terms and conditions.      high SERPs is trust and               This means building links          authority. It is kind of no           naturally and using keywords       different than any other business     excessively. Adding 500 pages in   trying to gain trust and a good       one day is not a naturally         reputation. Forgetting the cyber      progression, search engines like   world for a moment, in the real       websites to expand naturally,      world established businesses have     anything else and their warning    much more clout that new start up     lights flash which means they      businesses. Like your favourite       might look into your site and      restaurant. If a new restaurant       possibly penalise it.           opened up just down the street         So the only way to obtain high  you might not want to chance          SERPs is to do everything the      eating there and stick with your      search engines like. This means    favourite restaurant. Now if you      building websites that are easy    hear that its gaining a good          to navigate (so users and the      crawlers can find every page          id="authorbio"                     easily) ,have lots of good            class="membersnoticewhite">Caroly  relevant interesting content and      n is the webmaster of Search       plenty of trusted links. Make         Solutions Ltd, experts in          your website the best site on the     obtaining internet in your chosen niche and     href="http://www.searchsolutionsu  you shouldn’t go far                  k.com/serps.php">High Search       wrong.      Engines                            About the                          Results. Author                             Published At: www.isnare.com Permanent Link: http://www.isnare.com/?aid=280696&ca=Internet Got a question about this article? Ask the community! Article Tags: search, pages, website ...Archive >>