span advertisers, larger companies.
class="cap">I f you Targeted Networks focus on
are making revenues (or specific targeting technologies
trying to) from monetizing your and usually also use revenue
forum or blog through sharing.
advertising, the question you may
Blind Networks use arbitrage;
have is how should you do it? the official investing and
That is, should you use marketing definition of arbitrage
advertising networks, Google is "a risk-free transaction
AdSense, or sell directly and consisting of purchasing an asset
keep all the profits for at one price and simultaneously
yourself? selling that same asset at a
The answer to this will largely higher price, generating a profit
be a matter of personal taste and on the difference." In other
style, and temperament. And you words, you'll buy the rights to
may use a combination, of the advertising inventory
course.
outright, then try to make your
With advertising networks, money back and get to where it's
they serve advertising on your making you a profit.
blog and share advertiser revenue
The advantage of advertising
for qualified clicks each time networks is clear: they have tons
your blog's visitors click on of already-made advertising
ads. There are a few different inventory and they're waiting for
kinds of advertising networks and you to knock on their virtual
they share revenues in different door. The downside is equally
ways.
clear: they can be costly or eat
Representative (or Rep) into your profits, and also
Networks generally revenue share; especially for Reps your blog may
these are the ones who usually not qualify for their services
carry ad inventory for brand (such as if you don't have enough
traffic). or text link placeholders, shared
What about Google's AdSense, advertising options with other
the system by which you allow bloggers, sponsorships of
AdWords to show up on your blog? specific blog posts, and so on);
Well, it costs you nothing to set and you have more payment options
up, it's relatively attractive (you can negotiate with the
and subtle (so it doesn't junk up advertisers without there being
your blog), and if you have any middle man).
enough traffic at your blog or
What are the problems? Well,
forum you can indeed make a basically, two exist. One, you
decent revenue from it. The may end up with a contract
downside is: everybody's doing dispute and have your advertising
it, meaning the competitiveness clients demanding their money
of the ads that appear on your back. And speaking of advertising
blog is likely to be watered clients, they are more difficult
down; and, once again Google to come by when you're on your
takes their cut. So it's own. With greater freedom and
questionable how BIG your profits potential profit always comes
may get from AdSense.
greater risk and responsibility!
Finally, you might want to So if you choose this route, make
consider direct advertising - sure you: create a hot,
that is, selling advertising shamelessly promoting sell page
space at your blog and raking in for
100% of the profits from advertisers to land on; and,
this.
offer them variable rates and
Through this you: set your own different options.
ad rates; enjoy direct contact
Finally, always weigh up what
with advertisers; have more your blog means to you and think
diversity of advertising options about how successful it is at
and strategies to employ (banner directing traffic to other pages
on your site, or to the products all live links MUST be left
and services you sell. The point intact. Andrew Long writes
is always get the best out of content for advertising websites
what you have - if your blog is and runs a subscription service
providing people with a service for website owners called ARC,
and also sends them to other which includes topics about
pages which could bring in TARGET="_new"
revenue fr you, do you really HREF="http://www.selling-advertis
want people to click on ads and ing.com/Advertising-Revenue-Centr
leave your e">Advertising For Your
site?article May be used on other >
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