hat does your product, Does this mean that the consumer
service or business do really needs all these extra
better than any other? items, in many cases the answer
is no! But the consumer "thinks"
Why would someone want to they are more valuable only for
purchase from you rather than the fact that they are getting
your competition over at site x? "more" even if the price is
higher.
If you don't know, you need to
find out! If you are selling a service, how
do you do it differently and
Start by having a look at what better than any other? This may
you have to offer and compare it not always be additional add-on
with the competition. Is yours as products or services that come
good, are their improvements that with you main service, it may be
can be made? Maybe your product an intangible benefit, a
is similar to another but by philosophy or way of doing
asking the consumer how it could business.
be improved you could do better,
make changes, be in the forefront What do you as the owner of the
rather than lagging behind. business bring to your business?
What uniqueness of "you" does
Amazingly enough, many products your business have that others
online (and off) no matter what are lacking, can not or are not
they are sell better only for the willing to bring to their own
fact that they have a few more businesses?
features, more benefits, seem
bigger, have more information, a Once you know what makes your
few extra testimonials. business stand out from the
crowd, your "unique selling
proposition", you then need to selling proposition" (which you
advertise this to your clients. could not be aware of) but you're
Your "unique selling proposition" just not advertising the fact
is at least one benefit but can which if done, would result in
be more. higher profits?
So how do you know what your And then there's this last one
"unique selling proposition" which is more common then you
actually is or could be? think especially if you are a
solopreneur trying to start
For most people it comes from online. You know that something,
"current knowledge" and or a "gut a product or service could be
feeling" (intuition). done so much better or
differently to what it's being
Have you looked at your own done now but up to this point you
product or service and you "know" haven't had the confidence to
intuitively that it could be much step out and start it your self?
better?
People really underestimate this
Have you looked competitor's online. Now if you are reading
sites and picked a whole heap of this and you already have a
problems but you know your own successful business, online or
site could also be so much off it may not matter to you so
better? much. However if you are new to
business, been working for
Have you seen a "need" in your someone else on a average wage,
industry that isn't being filled there is a confidence barrier you
but haven't acted on it? will need to eventually break
through.
Maybe you already have a "unique
I personally know as I have seen that's when things started
many marketers hit this wall happening.
myself included.
So with that being said, what is
Once I decided that I was going your "USP" and get promoting it
to present my business in my own today!
unique way, or utilize my own
"unique selling proposition",
About the Author:
Chris Taylor - helping web based business achieve unique distinction & maximum growth by building "life-time, client based relationships". Visit one of my online resources and I will show you how to increase your business profits and clients quickly and easily starting today - http://www.thewebtrafficco.com/adb/
Copyright "© 2005 CATDynamics
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