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How Well Your Website Can Communicate With Search Engines



S


earch engines don't talk        think of website design and       
with websites directly,         content, being Webmaster you      
they use bots to                might think of easy navigation    
communicate with websites, their      and flexibility of website. You   
bots come to websites and start       might be missing one very         
reading the websites, whatever        important aspects of search       
they read at websites they go         engine positioning, and that is   
back to search engines carrying       how search engine is viewing your 
the messages and store those          website?                          
messages in search engine's                                             
database.                             What Things Search Engines Like   
                                      at Your Website?                  
Search Engines are NOT Human                                            
Beings!                               Good communication can increase   
                                      the performance, it applies the   
Search engines view websites with     same to search engines, if your   
different prospects. They don't       website can communicate well      
have eyes to analyze beautiful        enough to create good impression  
colors and animations, don't have     to search engines, your website   
ears to listen music and don't        will be facilitating with high    
have feelings to fall in love         rankings then, here is a list of  
with your catchy slogans. Apart       elements search engines like.     
of all these disabilities they                                          
can evaluate your website better      â€¢ Validated and Optimize Code   
than a human being.                   â€¢ Rich Content                  
                                      â€¢ Unique URL of Each Webpage    
When you develop or going to get      â€¢ Plain URLs                    
your website developed, what          â€¢ Proper Internal Linking       
things you should keep in mind?       â€¢ Healthy Incoming Links        
Being website Owner you might         â€¢ Text Based Navigation         



• Neat Table Structure              â€¢ Under-construction Page/es    
• Good Directory and File           â€¢ Pop ups                       
Structure                             â€¢ Redirectors                   
• Proper Headings, Subheadings,     â€¢ IP Tracking                   
Captions                              â€¢ Dynamically Generated Pages   
• Title, Meta Tags and Alt Tags     â€¢ Frames                        
• Robots.txt                        â€¢ Same Background and Font      
                                      Colors                            
What Things Search Engines            â€¢ Multi Nested Table Structure  
Dislike at Your Website?                                                
                                      Search engine bots crawl website  
Take care of the elements which       with different time frame period, 
can hurt your view to search          it depends upon how frequently    
engines, thought each search          your website updates? Each search 
engine has its own criteria of        engine has its own time frequency 
viewing websites but all major        to crawl websites, now you know   
search engines dislike these          what things do matter to search   
mentioned elements.                   engines, take care of them so     
                                      that your website can delivery    
• Broken Links                      its message well enough to get    
• Invalid Code                      top rankings.                     
• JavaScript                                                          
• Orphan Links, Images and          Best of luck!                     
Files                                 

                              






About the Author:

Asif Iqbal is a Researcher, Analyst, SEO, Trainer, Speaker and Author, specializes in search engine optimization, branding and promotion, and has trained dozens of quality SEOs. He can be reached at asif@asif-iqbal.com, http://www.5icreations.com


Read more articles by: ASIF IQBAL

Article Source: www.iSnare.com


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