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How To Write Articles To Increase Search Engine Rank



W


riting articles is a          Here are some simple points to    
great way to increase the     keep in mind when writing         
rank of your pages in         articles:                         
search engines. It is a tried and                                       
true method to increase your          Yes, you can do it! Anyone 
site's visibility, credibility        can write articles. Even if you   
and ranking on GOOGLE.                don't consider yourself a writer  
                                      or you struggled in High School   
Here is how it works:                 English class you will find that  
                                      if you are writing about          
1. You write articles and post        something you know about and      
them on your site. Once search        believe in (your product) the     
engines index the articles, they      words will flow.                  
will drive more visitors to your                                        
site because of all of the useful     Load articles up with key      
information they find in the          words.
Any article you write  
articles.                             should be laced with key words    
                                      that are used by your target      
2. Search engines like GOOGLE         audience to search the web. That  
place a high value on incoming        way, search engines (and your     
links to your site. To get these      customers!) will not only find    
links, you need to submit your        you via your site (which will     
articles to article directories       also be full of key words) but    
(more on that later). Your search     from your articles as well. You   
engine rank will be increased         can use Overture's key word       
because the article will link         suggestion tool                   
back to your site. The more times     (http://inventory.overture.com/d/ 
the article is used, the higher       searchinventory/suggestion/) to   
your rank will be.                    help find the ideal key words you 
                                      want to use on your site.         



                                      are:                              
Each article should have its own                                        
page on your site with its own        www.Ezinearticles.com             
META tags (see definition at          www.GoArticles.com                
http://www.happconsulting.com/art     www.Isnare.com                    
icle_meta.htm) in the code of the     www.FreeZineSite.com              
page.                                                                   
                                      When the articles are picked up   
Highlight Key Points.          for reprint, you will be          
People skim articles first before     introduced to a whole new set of  
they read them, so keep the           quality leads and potential       
article short with key points         customers through an introduction 
highlighted. A natural way to do      and link to your site at the end  
this is to number your points.        of the article.                   
                                                                        
Some examples of article formats      While you are at it, you can also 
are:                                  publish in community newsletters, 
                                      trade publications and special    
Lists: 3 ways you or your product     interest magazines. There are     
can save time                         also sites that will distribute   
Unique ways to use your product       your article for you.             
Shock: You are paying too much        www.Articlemarketer.com and       
for your Dry cleaning!                www.articleannounce.com are two   
                                      of the more better-known          
Publish! It isn't enough       distribution sites.               
to have your articles on your                                           
site. You should also submit your     Don't use the body of the      
articles for distribution             article to promote yourself.
  
throughout the web. Some great        People don't want to read ads.    
sites to submit your articles to      You will be able to sell yourself 



in a brief by-line at the end of      work is the best way to go.       
your article. People who read                                           
your article and click on the         Writing and distributing articles 
link to your site will already        will increase the ranking of your 
consider you an expert, and will      site, and establish you as an     
be more likely to spend more time     expert in your field. You will    
on your site. The link back to        also be able to include           
your site is the key factor in        "published author" among your     
promoting your site in the search     list of credits.                  
engines. The more incoming links                                        
the search engine spiders find to     Remember that people search the   
your site, the higher rank you        internet to find information. If  
will have.                            you provide that information and  
                                      solve problems with your          
Proofread. You want to         articles, your site rank (and     
appear professional. Getting          sales) will improve dramatically. 
another person to proofread your      

                              






About the Author:

Colleen Happ designs effective websites that increase companies visibility and sales. Visit her site at http://www.happconsulting.com to view her portfolio and sign up for her free ezine for more web design tips.


Read more articles by: Colleen Happ

Article Source: www.iSnare.com


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