f you consider your web commissions).
site a money pit, you are
not alone. Quite a few So how do you turn your dust
business owners have told me that collector into a lean, mean sales
they have web sites because machine? First, you need to lay
"everyone else has a web site", down the infrastructure for your
but they haven't gotten any online business. Here are three
business from their web site. guidelines your web site should
None. Zero. Nada. Zip. Many of adhere to before its initial
them have paid thousands of debut:
dollars to web designers to
create the web sites for them, - Your web site must be easy to
and than the web sites just sit navigate, understand and use.
there, gathering the proverbial When a web surfer comes to a web
Internet dust, and getting site and doesn't understand what
enormous traffic consisting of the web site is about in the
three to five unique visitors a first few minutes, the surfer
month. moves on to the next web site
(trust me, there lots of them out
Your web site should not be there. Approximately 2.7 billion
languishing in one of the rarely at last count, give or take a few
visited corners of the Net. billion).
Instead, it should be working 24
hours, 7 days a week, 365 days a If the purpose and intent of your
year getting leads and clients web site is not blatantly
for your business. It should obvious, a surfer will move on.
serve as marketing brochure and If your web site is difficult to
as your best salesperson (who navigate, a surfer will move on.
incidentally never sleeps, and If your web site is hard to use
doesn't require either salary or (for example, it is not obvious
how to contact you or hire you) a they will subscribe for a free
surfer will move on. newsletter. By subscribing, they
give you permission to send them
- Your web site must discuss what your information-packed
you do AND how what you do will newsletter, which will also serve
benefit your customers. Let's say as a reminder about your
Sue and Jane are both weight loss business.
coaches. Sue's web site says that
Sue is a weight loss coach. Without a newsletter, many people
Jane's web site says that Jane is will visit your web site once and
a weight loss coach who helps promptly forget about it 10
women look and feel better by minutes after leaving it. By
losing 30 pounds in 3 months. having a newsletter, you are able
to capture these visitors, and
Which coach sounds more tell them about your business
appealing? The one who not only again and again.
states what she does, but also
shows what is in it for the Take action today! Take a
customer. The site must answer a critical look at your web site
fundamental question: Why should and make sure that it conforms to
I hire you? the guidelines outlined above. A
website that follows these forms
- Have a newsletter sign up box a solid foundation for having a
on your web site. The majority of marketable web site for your
your web site visitors will not business.
contact you about your services
after visiting your web site, but
About the Author:
Biana Babinsky teaches business owners how to make more money online. Learn how to get your web site to make money by getting Biana's FREE special report, "Top 5 Ways to Increase your Online Sales" at http://avocadoconsulting.com/free_newsletter.html
Read more articles by:
Biana Babinsky
Article Source: www.iSnare.com
