iral Marketing is the an incredible asset to any online
method of creating marketer.
something that people will
want to share and pass around. 1. Write your report
This type of buzz, or
word-of-mouth advertising can be It doesnt take long to write up a
incredibly valuable. Not to Special Report for your niche.
mention relatively inexpensive to Start out by listing 7-10 tips or
launch, if not free. solutions for something of great
interest to your ideal reader. If
This quick tutorial outlines a you have a hard time coming up
method to start a viral marketing with ideas, simply visit
campaign, build a highly targeted discussion forums in your niche
and responsive mailing list, and to see what interests them most
improve the conversion rate of or what topics they are asking
your landing page… all by using about.
free reports.
Your report can be as short as
Start A Viral Marketing Campaign 5-10 pages, as long as it makes
With Free Reports valuable points and presents a
solution for the reader.
The goal with your report is to
impress your reader, and gain 2. Set Up a Landing Page
their trust and respect as an
expert in your niche. The more This step is important, as it
you give away, the more people allows you to connect with your
you will attract in your target market and also compel them to
market. This is a great way to subscribe to your mailing list.
build a highly targeted and The main purpose of the page is
responsive mailing list, which is to give away your free report and
make a personal connection with opportunity to download it when
that visitor. they got your original report.
You may use a photo of yourself 3. Send Traffic to Your Landing
and a brief description of the Page
report they are about to
download. Keep in mind that you - Write a 600-800 word Article
still need to use sales copy to that relates to the topic of your
sell people on free things. Their Special Report. You may want to
time is valuable, and so is their write several articles, but start
hard drive space, so make it a no with at least one. Submit this
brainer for your visitors! article to niche article
directories, and to webmasters
On that same page, offer them and ezine publishers that reach
another freebie. This can be a your target market. Include a
follow-up report, a free trial, link to your landing page in the
or something that your readers Byline or Resource Box and
would want as much as they want include mention of the special
your Special Report. Invite them report that readers can download
to sign up for this second offer, free for even more information.
by joining your mailing list.
- Try to land a spot on a niche
Be sure to let them know what internet talk radio show, or an
they can expect from you in the interview with a popular expert
future (ie more great tips & in your niche. Create a
resources to [insert solution]). personalized version of your
You can also include a link back landing page for these readers
to this page at the end of your and/or listeners, such as:
report, offering the second http://mysite.com/xyzshow or
download if they did not have an http://mysite.com/xyzreaders.
They will be compelled to click readers, and you may want to put
to see what you have put together more emphasis on getting them to
for them specifically. a landing page for another
freebie or tip sheet… encouraging
Another method that you can use, them to sign up for your mailing
particularly if you write an list.
in-depth Special Report of 20
pages or more, is the “bonus Either way, Special Reports are a
method”. Instead of giving your great way to gain exposure in
report away freely, you can your target market and build a
approach product developers in responsive mailing list… You will
your niche about giving your want to keep this list warm by
Special Report to their buyers as continuing to send them valuable
a Bonus. As long as your report tips and resources.
is not available freely on the
web, this will increase the value Once you have established a
of their product and most will trusting relationship with your
gladly include your Report. readers, you can introduce them
to your own products, or products
The key with this method is that that you recommend as an
you are getting in front of affiliate.
buyers in your target market. The
people who receive your Special Best,
Report as a bonus have already Lynn Terry
ordered something online in your
niche. These are highly valuable
About the Author:
For even more tips on writing Special Reports that you can sell or give away to increase website traffic, see: http://www.clicknewz.com/writereports.htm . Start using the power of free reports & viral marketing today!
Read more articles by:
Lynn Terry
Article Source: www.iSnare.com 
