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How To Turn Ebay Bidders Into Long Term Customers



O


nce someone's bought            "Here are the dates for this      
something from you on eBay,     month's new DVD releases:         
you suddenly have all sorts                                       
of details on them. In marketing      [list of release dates]. If you   
terms, this information is gold       want to pre-order anything on     
dust. If someone's bought from        this list, just click here [your  
you once before, then the chances     website/email] and let us know.   
are that at some point in the                                           
future they'll want to buy a          Meanwhile, we've got some great   
similar item, and you can take        deals for you this month! [links  
advantage of this to market to        to your best ebay auctions]       
them directly.                                                          
                                      You are receiving this email      
The simplest form of direct           because you signed up for my      
marketing is the email newsletter     newsletter when you bought an     
- and it's one that is still          item from me on eBay. To          
oddly underused on eBay. Simply       unsubscribe, hit reply and type   
ask people who buy from you if        â€˜remove'."                      
they'd like to be added to your                                         
mailing list, and then send them      Isn't that simple? As long as you 
a monthly update on your new          can remember to do it once a      
items. You should also include        month, people will come to like   
some information you think might      your information, and perhaps     
be useful to them, to give the        take a look at some of the things 
email more value.                     you're offering.                  
                                                                        
For example, here's a newsletter      It's all about building up a      
you might write if you were           customer relationship, and making 
selling DVDs.                         the customer feel like you are    
                                      providing them with some          



information they wouldn't             because you bought a [item name]  
otherwise have. Make your email a     from me a while ago - I hope you  
useful service to them, whether       were happy with it. This is just  
they buy anything from it or not.     to let you know that if you ever  
                                      need another [item], I'm          
Remember that it's not a              currently doing special offers on 
newsletter without the news, and      them. [link]".                    
send out the best things you can                                        
think of: you might even try          You would probably want to        
writing an article or two. Think      automate this, though, as it      
of it as a free gift for your         could quickly get tedious to do   
customers: the gift of useful         it manually.                      
information. Apart from anything                                        
else, it's quite fun to have your     Of course, that brings us on to   
own newsletter.                       our next subject: eBay stores.    
                                      eBay stores offer you an easier   
If you sell items that a seller       way to sell your items than       
is likely to need more than one       having to list them every time on 
of, like auto parts for example,      eBay, and they have built-in      
then you can even try highly          facilities for targeted direct    
targeted emails like this.            marketing. You can read all about 
                                      it in the next email.             
"I'm sending you this email           

                              






About the Author:

Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.


Read more articles by: Kirsten Hawkins

Article Source: www.iSnare.com


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