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How To Track Your Website Visitors



I


f you can’t measure it,         Understanding your referrer data  
you can’t manage it. It’s a     can help you where your search    
cliché, but it’s true. As       engine traffic is coming from.    
an online business you have                                             
understand how many visitors your     Counters                          
site receives. You have to know                                         
how much time they spend there,       Perhaps you remember seeing page  
where they come from, and what        visitor counters on website you   
pages they view.                      have visited in the past. You may 
                                      have seen a box showing that you  
Page View/ Page Impression – the      are visitor number 37. Counters   
number of times a web page is         are normally located in the       
accessed, regardless of how many      bottom section of a web page.     
hits generated.                       Page counters are a sign newbies. 
                                      They are ugly and unprofessional. 
Unique View - A page view by a        Worse, they are useless. The data 
unique person or robot. If a          gained from counters are          
someone has visited your web page     unreliable. Don’t use them.       
yesterday, and they are returning                                       
today, their visit would qualify      Trackers                          
as a page view. The visit                                               
yesterday would qualify as a page     Trackers offer a more             
view since it is the original         sophisticated option to analyze   
page view within the measured         user behavior and site traffic.   
time period.                          They provide more indebt          
                                      information than simply page      
Referrer – An external page that      counters. A tracker will break    
links to your site. By studying       down your visitor statistics by   
your referrers, you can determine     date, time, visitor, unique       
who is linked to your site.           visitor, browser, page viewed,    



referrer, and many other values.      The statistical data is presented 
                                      in an easy to understand layout.  
Using Your ISP's Statistical          Both AWStats and Webalizer will   
Package                               give you insight into where your  
                                      site visitors are coming from,    
Most hosting companies offer          what web pages they are visiting, 
complimentary tracking software.      how much time they spend there,   
Some of the most popular tracking     and what browsers they are using. 
programs are AWStats and              Before you commit to a hosting    
Webalizer. Both are open source       company, check to see what        
programs, and they are free.          statistical package they offer.   
Programs are easy to use. Each        

                              
has a graphical user interface.       




About the Author:

How to start an online business.


Read more articles by: George Meszaros

Article Source: www.iSnare.com


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