How To Top Google By Writing Articles

S earch engines determine         done; and you don't need a huge    their rankings based on two     budget.                            things:                                                                                                  The key to topping Google on a     1) Is your site relevant?             budget is writing articles.        (Optimized for certain keywords)                                         2) Is your site important? (Many      Here's how it works...             links back to your site from                                             other sites)                          STEP 1) You're an expert in your                                         field so you possess knowledge     Only when you address both of         that other people want.            these considerations are you                                             guaranteed of making an impact.       STEP 2) You write a helpful        Your degree of success depends on     article - sharing your             how hard you try and how many         hard-earned knowledge and          other people you're competing         expertise.                         against (and how hard they're                                            trying).                              STEP 3) You submit your article                                          to recognized "Article Submit"     Optimizing your site for keywords     sites on the Internet.             is the easy part. (See                                                   http://www.divinewrite.com/seocop     STEP 4) Publishers of online       y.htm for more information on SEO     newsletters, ezines, etc. gather   copy.) Generating links back to       content from these sites for       your site is much more                free.                              challenging - and time consuming                                         (especially considering Google's      STEP 5) Helpful, well written      dampening link filter - see           articles are snapped up by         http://www.divinewrite.com/google     thousands of publishers from all   linkfilter.htm). But it can be        around the world.                                                        probably find there are hundreds   STEP 6) The only condition is         of articles you could write that   that they must publish the            are helpful. You may even have     article with a functioning link       some of them partly written        to your site.                         already in your instruction                                              manuals or installation guides,    STEP 7) 300 people publish your       etc. Another good idea is to       article - you get 300 links back      think of all the questions you     to your site.                         get asked by customers and                                               potential customers. These         Below are some FAQs about article     questions show you what people     writing that will help you write      are interested in. If you write    your articles and manage your         an article answering every one of  campaign.                             these questions, you'll get                                              published, and you'll also show    Q) What should I write about?         yourself to be a credible expert.                                        (You may even cut down phone       A) Write about what you know.         support time!)                     Make sure it's related to your                                           business (so you can use the          Q) How long should my article be?  keywords you want to rank with)                                          and helpful (so it gets               A) The best articles are only as   published). For example, if           long as they need to be. Keep it   you're a manufacturer of              short and sweet - there's nothing  industrial plastics, you might        wrong with a 400 word article. By  write an article - or series of       the same token, if you need 1500   articles - on how best to handle      words to say all you need to say,  teflon tubing prior to                that's fine as well.               installation. Once you get                                               thinking about it, you'll             Q) What kind of writing should I   use?                                  if your article provides good                                            quality information and guidance,  A) Simply write in a style that       it won't be seen as spam by the    your audience will be comfortable     search engines even when it's      with. If they're from the old         very keyword rich.                 school, don't write like I am.                                           Don't use contractions, don't end     Q) Where should I submit my        sentences with prepositions, and      article?                           don't start sentences with "and"                                         or "but". But if they're not old      A) There are hundreds, if not      school, just use conversational       thousands, of submit sites on the  English. In fact, the more of         Internet. Too many to include      yourself you include in the           here. Do a search for "article     article, the more engaging it         submit" and just find the ones     will be. The key is to make it        that are most applicable to your   readable.                             industry and offer the most                                              subscribers. Alternatively, you    Q) Should I focus on keywords?        can purchase a list.                                                                                        A) Yes! Yes! Yes! Any SEO website     Q) Who will publish my article?    copywriter will tell you that                                            just as you need to optimize your     A) Generally people publish        website for specific keywords, so     pre-written articles because they  too should you optimize your          want "eyes on paper". In other     articles. If possible, turn           words, they want to generate       keywords into links back to your      traffic to their site. Helpful     site. And always try to include       articles are one way of doing      keywords in the headline and          that. It also sets them up as      byline of your article. And don't     credible authorities on a          worry about being seen as Spam;       particular subject. And it         develops customer loyalty. There      you receive an alert, you make     are hundreds of thousands of          sure the article in unchanged and  companies (maybe even millions)       the link back to your site is      publishing online newsletters,        functioning.                       ezines, and article pages. No                                            matter what your industry, you're     Q) Will the publisher change my    bound to find quite a few who are     article?                           interested in what you have to                                           say. In fact, once a few              A) No, generally not. Changing     publishers recognise you as a         articles is just extra work. In    good source of content, they keep     fact, that's why publishers like   coming back looking for more (and     good articles and consistent       even email you asking if you can      content providers - because that   send them directly).                  means they don't have to do any                                          extra work. I've had many          Q) How will I know when my            articles published, and don't      article has been published?           recall a single instance of an                                           article being changed without my   A) As one of the conditions of        permission. If you're worried      publications, you can request         about it, you can include an       that the publisher notifies you       instruction not to change the      when they use your article. Of        article in your conditions of      course, most don't bother to do       publication.                       this, so it's a good idea to set                                         up a Google Alert                     Q) Can I get an SEO copywriter to  (http://www.google.com/alerts)        write and submit my articles?      which notifies you when your URL                                         has been published on a web page.     A) Yes. Any SEO copywriter should  Google doesn't pick them all up,      be able to write keyword rich      but it picks up a lot. Whenever       articles and submit them to a      number of high traffic article        very low traffic. If the site is   submit sites.                         unrelated, the publisher won't go                                        to the effort of publishing your   Q) What kind of information would     article. If it's related but has   I need to supply an SEO               very low traffic, very few people  copywriter to write my article?       will see your article there                                              anyway. And besides, even if your  A) You'd need to tell your SEO        article appears on a dodgy site,   copywriter something like, "We        it probably won't be changed       want to write an article which        because - dodgy or not -           helps people install teflon           publishers don't create extra      tubing. The kinds of people who'd     work for themselves. So your       be doing it are... They'd be          original presentation, content,    doing it because... The benefits      and intent will be unaffected.     of our tubing are... The              Write a good article, and it       difficulties they'd face are...       always reflects well on you, no    Here are the key steps to             matter where it's published.       successful installation..." Using                                        this information, your SEO            Q) How long will it take for my    copywriter should be able to put      ranking to increase?               together a very readable article                                         which would be bound to get           A) There are no guarantees in      published.                            SEO. It all takes time. For a                                            start, the search engines can      Q) Will my reputation suffer if       take up to 2 months to update      my article appears on a dodgy         their index of pages. And a        site?                                 single inbound link generally                                            won't have much impact. Depending  A) It shouldn't. Most dodgy sites     on how much competition you're     will be either unrelated or have      facing for keywords, and where     the links are coming from, 100        quickly. But if you're dedicated,  inbound links may not make much       and you're prepared to write       of a difference. (Links from high     quite a few articles, you'll       PageRank sites are more               definitely see results within a    beneficial to your ranking - see      few months.                        http://www.divinewrite.com/seotra                                        desecrets.htm for more                Happy writing!                     information on PR.) So don't                                          expect anything to happen too          About the Author: * Glenn Murray is an SEO copywriter and article submission and article PR specialist. He is a director of article PR company, Article PR, and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.DivineWrite.com or http://www.ArticlePR.com for further details. Read more articles by: Glenn Murray Article Source: www.iSnare.com