he first step to starting is actually very simple. Your
any Internet business is site should be useful. That's it,
conducting keyword research the big secret. The problem, of
to determine if there is any course, is "useful" means
interest in your idea. Once you different things for different
identify a need, it's time to sites.
consider what your site should
look like. A site that provides a service to
businesses, such as consulting,
What Is The Goal? should focus on content and
linking. A site that promotes
In considering the look of your something related to
site, you first need to determine entertainment should have an
what elements are needed to element of cool and have message
promote your service or product. boards to discuss rumors, etc. A
There are endless books, forums site that sells products should
and people with adamant opinions focus on linking and loading
on the subject. Some opine a site quickly, i.e., a simple, clean
should be all about linking, design. The point is that each
while others opine creating a site is unique and there is no
community through message boards universal answer. Whatever the
is the key. A third set particular direction of your
righteously point out a site site, simply make sure it is
should be slick or cool, while a useful to your users.
fourth group will argue just the
opposite. So, who is right and Site Examples
who is wrong? The answer is...all
of them. Let's use Google as our example.
What does Google do? It gives
When developing a site, the goal users the ability to search and
find relevant information. So, nature of the product and the
should the home page of Google "vibe" of the business.
look "cool"? Should it have a lot
of content on how to conduct On the other end of the spectrum,
searches? Should it have forums consider an entertainment site
to create a sense of community? such as American Idol -
No, the home page would be most http://www.idolonfox.com. The
useful if it simply let you site is slick, offers polls and
search without bombarding you has community message boards
with a lot of clutter. Indeed, where fans can post messages
the Google home page is just about the competition. This is a
that. very good layout for this site,
but would be horrible for Google
What about a product site? Let's or Nomad Journals.
use Nomad Journals -
http://www.nomadjournals.com - as Don't Rush
our example. The site sells
writing journals for outdoor From the above examples, you can
activities such as hiking, see that there is no universally
travel, rock climbing, etc. The correct design for a site. Before
site is simple, clean and loads charging off to build a site,
fairly quickly. Unlike Google, spend at few days considering
the site immediately needs to what it should look like and WHY.
convey an outdoor impression to Visit sites that you use
visitors. This is accomplished frequently. Why do you keep going
with three outdoor images, a back? What annoys you about other
graphic of a "nomad" and images sites? How do factors translate
of the journals. The text is to your site?
keyword dense, but compact and to
the point. The page conveys the Once you have the answers, you
will be on your way.
About the Author:
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
Read more articles by:
Halstatt Pires
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