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How To Rank In Ask com
re you getting targeted Ask Jeeves is one of four
traffic from Ask.com ? world-class search technology
providers, with approximately 42
Some of you may have noticed the million U.S. unique monthly
traffic coming in to your site users, and is one of the largest
from ask.com. Although the generators of online advertising
traffic is "just a trickle" in the world. Barry Diller,
compared to traffic from Google, Chairman and CEO of IAC, said,
Yahoo, and MSN, it is extensive "Ask Jeeves was founded almost
compared to other search ten years ago based on the idea
properties. that simple text search results
alone are not sufficient or
In this post, we're going to talk satisfying - but, rather, that
about why it's important to pay consumers want answers to
attention to and begin optimizing questions - and questions posed
for Ask.com We will give you some in natural language and answered
information about how their with spot-on accuracy were
algorithm works and tell how you especially desired and appealing.
to do SERP research to improve Of the many search engines
your rankings. launched during that time, Ask
was one of the very few that
First of all, it is important to established itself ... and we
know that Ask Jeeves was recently believe that in the future it has
purchased by Barry Diller's the potential to become one of
InterActiveCorp, making them the great brands on the Internet
"players" and giving them more and beyond, and by beyond we mean
funding and a wider reach than in wireless, in the search for
they've had before. IAC has plans anything on any device. It is
for Ask.com: that belief, powered by IAC's
wealth of resources and thriving
businesses, together with the
continuing strong management of How does Ask.com rank websites?
Steve Berkowitz and his team,
that is the impetus for this First, we have to establish that
transaction." Ask.com uses technology that they
purchased from Teoma. Teoma's
http://www.irconnect.com/askj/pag claim is that although it scans
es/news_releases.html?d=74889 only a fraction of the content
covered by major engines like
Additionally, although Ask only Google, it produces well ordered
has a small share of search and relevant search results by
traffic, it is enough to warrant initially eliminating all the
some attention: irrelevant sites and then
considering the popularity of
http://searchenginewatch.com/repo only those that relate to the
rts/article.php/2156451 search subject in the first
place. It also provides other
Including Ask owned properties ways to sort through thousands or
Iwon and MyWay, Ask represents millions of search results by
5.3% of searches, just behind allowing users to refine or
AOL. This could result in decent expand their search. Teoma was
traffic, especially if you are created initially from research
already well established in derived from Jon Kleinberg's
Google, Yahoo and MSN and are HITS. The HITS algorithm focuses
looking for additionally sources on identifying communities, and
of relevant visitors. Also, if and authorities within those
you offer a niche product or have communities. You can read our
a very large website, Ask can review of HITS here:
result in more traffic to your http://www.authoritydomains.com/u
site. nderstanding_kleinberg.php Hubs
and Authorities. algorithm.
Based on this model, Teoma works They also may be using many other
by responding to a query. In real modifiers to their core
time, they match the query with algorithm. The best way to
relevant pages by using Term understand the rankings is to
Vector analysis (matching the analyze the SERP's for various
query with words on the page). keywords, particularly your own
Then, they expand the set of keyword sector.
sites by including sites that
link to or from the initial set Getting listed in Ask.com
of about 200 sites. Subsequently,
they analyze the linkage There is no way to submit to
structure and determine which Ask.com They discontinued their
sites are hubs and authorities. Site Submit program, so there is
They determine this by checking no way to pay for inclusion and
the total number of outbound and there is no free "add url" form.
inbound links - if a site has
many outbound links to sites that The only way to get listed is to
have many inbound links, it's get Teoma's spider to find your
considered a hub. If a site has site by following links from
many inbound links from sites other sites. After you get links
that have many outbound links, it from other sites, you can watch
is considered an authority. your server logs to see if the
Results are then re-ranked to spider is visiting your site and
include these calculations. grabbing your pages.
Also, Teoma owns the patent for Here's the information for
DirectHit, so they also include finding Teoma in your server
clickthrough counts in their logs:
meta tags, and make sure that
The crawler comes from the IP every page has a unique set of
address of 65.214.xx.xx and will keywords in the meta keywords and
be called egspd433.teoma.com. The descriptions tags. Also, remember
user agent shows as Mozilla/2.0 that Teoma indexes the entire
(compatible; Ask Jeeves/Teoma). text on a Web page and does not
ignore the stop words like "on",
For more information, please "the", "and" etc, so craft your
visit this page: on-page campaign accordingly.
http://sp.ask.com/docs/about/aj/t Basically, use standard on-page
eoma.htm SEO techniques - the same
approach you have been taking
How to Optimize for Teoma with Google, Yahoo and MSN.
First, it's important to ensure Off-page Factors
that your site has regular
on-page optimization and your Having ensured that your site has
keyword is included throughout proper onpage optimization, you
the code of your page. Teoma uses then have to conduct a very
regular Term Vector analysis to focused link popularity campaign.
determine what your page is about Instead of working on a
and it is used when constructing non-relevant reciprocal link or
the first set of results. So make buying generic links, it's
sure your keyword is included in important for you to get links
your title, text of the site, from sites that are within your
meta keywords and description, "community". Remember that Ask
and other relevant areas. The works by identifying communities
meta description tag is important and ranking the top, most
for Teoma, so make sure you have authoritative sites in that
your keywords mentioned in your community.
your search on the right side of
Who is part of you community? the SERP's.
To optimize for Ask, you first Then, you have to start
have to determine what sites establishing yourself in your
belong to your online community. community. Imagine you just moved
Who are the experts? Which sites to a new area and wanted to make
receive a lot of links from other friends. What would you do? You
relevant sites? Which sites have would bake your famous oatmeal
great lists of relevant sites in cookies and go knock on the door
that community? You have to do of your neighbors to say hi and
the research and have a very introduce yourself. Same with
clear map of your community. You your website. You would visit
can perform this research simply established sites that belong to
by typing your top your community and ask them to
keywords into ask.com and making mention you in their websites.
a list of the sites that rank. Ideally, you have something
Then, visit those sites and unique to offer, something that
become familiar with the other sites in your community
community. Take notes when you don't offer, this way they'll be
visit them, listing things such happy to link to you.
as, do they have a lot of links
out to other sites in the If you are offering a product,
community? Do they only have a try to get other sites in your
few links out to other sites? How community to review your product.
can I encourage them to link to Pay them to post your review, or
me? Don't forget to visit the give htem your product for free.
sites that are related to yours If you are competing in a
by clicking on the keywords that competitive area, try to find a
appear under "refine" or "expand" niche for yourself where you can
establish your site as the "big as they see you are constantly
fish" in a small pond. developing content and are
offering "value" to the
Offer something unique community.
You will have an easier job Conclusion
getting listed on other sites
from your community if you offer Once you have established
something unique that is not yourself as an expert in your
currently available in your community, it's important to
community. Also, you may consider continue building your reputation
finding an incentive for other by getting other related sites to
sites to link to you, like link to yours. Also, use keywords
offering them a discount if they that belong to their "refine" or
buy your products, giving them "expand" search feature, on the
free advice if you're an expert right hand side of the SERP's, to
on something, or offering a free get your site listed in those
tool that they can add to their SERP's to link to you. All the
site with a link back to yours. sites listed under those keywords
belong to your community. If you
Finally, try to generate new continue growing your site,
content on a weekly basis. This adding content, and getting links
advice is good for all search from other sites, you will see
engines in general, and will also your rankings increase and
help you with Ask. This will also stabilize in Ask.com.
encourage people to link to you,
About the Author:
Authority domains offers search engine optimization that really works. Please contact them to http://www.authoritydomains.com buy text links that are hand picked and customized for each and every client.
Read more articles by: Diane Newsom
Article Source: www.iSnare.com
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