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How To Promote Your Web Site
earch Engine Optimization Below are some examples of
factors that can affect your
Search Engine Optimization, search engine ranking:
which is a craft of modifying a
web site to rank highly in search Number of links to your web site
engines, has been around since from related web sites
the first index-based search Number of years for which your
engines were launched, which is web site's domain name is
around the mid-90's. registered.
Age of a specific page on the
In the early days, you added page
popular words to the header tags Quality of writing on the page
of each page, and whenever Use of headings within the text
someone searched for those Number and frequency of updates
keywords, they showed up in the to a page
search engines. Use of keywords in the URL
Amount of text on a page
However, search engines have Rate of external linking to your
advanced, as well as the search web site
engine optimization (SEO) Number of pages on the web site
industry. In order to compete Domain extension (.com, .net,
with Google's army of Ph.D etc.)
researchers, search engine Use of frames, Flash, or PDF's
optimizers struggle to keep up Downtime of your web server
with the latest theories and Geographic location of your web
conjecture about how the server
carefully-guarded and always
ever-changing search engine Because it is so easy to cross
algorithms work. the line from optimization to
exploitation, search engine
optimization is one of the most comments on hundreds of blogs,
ethically charged branches of the all linking back to the main
web industry. website.
The terms white hat and black hat It can be very tempting to employ
are often used to describe the black hat techniques because they
ethical spectrum of search engine can produce dramatic short-term
optimization. The terms are results to promote your website.
derived from old cowboy movies, However, you should keep in mind,
where the hero and villian could the results are short ter; search
often be identified by the colors engines are always trying to
of their hats. out-think the black hat SEO's.
Black Hat SEO In fact, using deceptive
techniques can even get you
Black Hat search engine banned from search engines, or at
optimization seeks to expoit the least permanently damage your
weaknesses of search engines in ranking.
order to boost a website's
ranking on results pages. White Hat SEO
These techniques often rely on White Hat search engine
artificial means to generate optimization seeks to work with
results; such as, deception and the search engine's strengths,
redirection. For example, a black rather than their weaknesses.
hat SEO specialist might create This is accomplished by creating
hundreds of pages filled with valid HTML code, well-written,
keyword-rich gibberish for search keyword-rich content, and a
engines to find and parse, or carefully organized website.
they might post meaningless White hat SEO specialists seek to
create the kind of website that websites to link to yours. If
search engines are looking for. your website has similar or
related content to other websites
The strongest beneits of white and the more websites link to
hat SEO is that it's always in yours, the more of an authority
fashion. It will not damage your you become in the eyes of the
rankings like black hat SEO will. search engines.
It also doesn't require constant
monitoring in order to perform However, because you have little
well. control over other websites, it
often takes a lot of
However, because it relies on person-to-person communication to
many soft factors; such as, high make these links happen. It's
quality content, effective highly unlikely that strangers
website organization, building will link to you because you ask
strong link relationships, them to. You need to take the
blogging, etc. white hat SEO can time to establish relationships
be more difficult to pursue. with other website owners.
In general, white hat search Tips for building inbound links:
engine optimization can perform
better with less maintenance and Ensure that you have a high
reduced risk. it usually makes quality website to which other
more business sense. website owners can feel
comfortable sending their
Inbound Links visitors to
Create content worth linking to
One of the most critical and most (articles, how-to's, games,
difficult factors in promoting lists, etc.)
your website is encouraging other Focus on acquiring links from
websites with related content It's unlikely that anyone will
Avoid the black hat SEO technique link to your About Us page, but
of artificial link building if you write an insightful top
Try to get listed in industry ten list about your industry,
directories, association hundreds or thousands of people
websites, etc may link to your within a matter
Create your own side project of days.
websites that can link to your
main business website Journalists, increasingly, look
to blogs to get a sense of what's
Blogging for Business hot, and regularly posting
industry-related blog articles
A blog is a website, or part of a can help you generate free media
website, that is regularly coverage.
updated with articles, thoughts,
opinions, etc The constant infusion of fresh,
keyword-rich content will give
In recent years, many businesses your website a boost in the
have found that blogs have search engines.
provided a significant boost to
their website, thereby, often It keeps people coming back to
becoming a primary source of your website
traffic for them.
Poor blogging is easy to do.
The reasons that blogging can be Before you start, spend some time
a powerful marketing tool: reading existing blogs
particularly within your own
People love fresh, interesting, industry. Think about what you
and useful content like and dislike about them.
About the Author:
Lawren Smith is a member of $9.97MakeMoneyNow and writes on a variety of subjects. To learn more about this topic, Lawren recommends you visit: How to Master Internet Marketing for Less than $10 Bucks!
Read more articles by: Lawren Smith
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