hat makes the perfect
domain name? 2. Too many keywords:
Well, it has to be: Having 4 keywords (Otway Valley
Trading Company) makes it hard
- Relatively short for customers to remember the
- Simple to remember name of the site.
- Easy to spell
Try to stick to one or two
I was speaking to a customer keywords in your domain name.
recently who had a business
called 'Otway Valley Trading 3. Easy to misspell:
Company'.
The word 'otway' can be easily
The domain name he wanted was: confused for 'ottway'.
www.otwayvalleytradingcompany.com 4. Makes the email address too
long:
Can you spot some of the problems
with this domain name? An email address for this domain
name would look like this:
Here's a few:
sales@otwayvalleytradingcompany.c
1. It's too long: om
Having to type a long domain name ... that's a mouthful for anyone
into your browser is annoying and to remember.
also increases the chances of
your customers making a spelling Picking a Good Domain Name:
mistake.
1) The shorter the better (aceaccounting.com) has already
been registered by someone else.
Having a short and snappy domain
name makes it easier for your If the domain you want is already
customer to remember your website being used by someone else, then
address, and easier to type into you're better off coming up with
their Internet browser. an alternative name then using
hyphens.
2) Go for something catchy
4) Avoid using numbers
Keep in mind that your domain
name doesn't have to be boring. If possible, try avoiding the use
In fact, if you can come up with of numbers in your domain name,
something catchy - it's a great as this can also lead to
way to distinguish your business confusion (e.g. was that
from the competition - just ask 3phones.com or threephones.com
the people at Yahoo!. ?).
3) Avoid using hyphens But if you have to use a number,
make sure you register both the
We've found that hyphens in written and numerical versions of
domain names tend to confuse your domain name (3phones.com and
people. threephones.com).
Sometimes you'll see websites 5) Grab a thesaurus
that have a hyphen separating
keywords (e.g. If you're struggling for
ace-accounting.com). This is inspiration or finding it
almost always because the difficult to come up with a name
preferred name that hasn't already been taken -
grab a thesaurus (or visit find an alternative like
Thesaurus.com) 'breathtaking, sensational or
fascinating'.
Say you run an adventure tour
company and you want to register And don't be afraid to use a
excitingadventures.com - but little imagination - companies
somebody has already registered like Google and Yahoo! have
the domain name. benefited a lot by having a
unique web address.
Lookup the word 'exciting' at
Thesaurus.com and you can quickly
About the Author:
Adrian Mullan is the author of the Internet Demystified and founder of http://www.webdummy.com - an internet marketing resource for small business owners.
Read more articles by:
Adrian Mullan
Article Source: www.iSnare.com
