think that we all know exchange links with. The 3 pages
now how important backlinks are:
are for the search engine
ranking success of our web site. - the home page where we will
I also think that we all know now need to check 7 things about that
that one way to get these page,
backlinks is by doing link
exchanges with other sites. (For - the directory page: this is the
the uninitiated, backlinks are page that contains a list of
links on other web sites that categories that the site has put
point to ours.) together in a bid to organize its
link exchanges. We need to check
But do we know that there are 7 things here,
various things we need to check
before agreeing to exchanging - the backlink page: this is the
links with another web site? page that will contain our
After all, the whole point of backlink. We also need to check 7
exchanging links with others is things here.
to benefit from the ranking of
their web sites. It is therefore Note that in some cases, the
imperative that we investigate 'target' web site will not have a
ahead of time as to whether directory page. In that case, our
exchanging links with another analysis will be a 2-step one
site is to our advantage or not. rather than a 3-step one.
I have thought about this whole In this first article, of may be
idea of link exchange preparation 2 or 3, we shall look at the 7
and came up with a 3-step process things (organized in 2 groups) we
that involves an analysis of 3 should check about the home page
pages of the web site we want to of the target web site.
d) what is the Page Rank of the
1. We need to check what Google site/home page? There are several
thinks of the site. This is done ways of doing this. One way is to
by looking at some things that get the Google toolbar and visit
Google is happy to report about a the web site to see its PR.
site. The idea here is to see if Another way is to use one of the
there are any problems with the many web sites on the Internet
site, from Google's point of that enables us to find the PR of
view, that would cause us to any web site. And still another
decide not to exchange links with way is to look for software that
them. will tell you the PR of any web
sites.
I suggest that we look at:
Although we will generally need
a) how many pages does the site to look at these 4 things
have indexed? This can be done by together in a sort of table in
using 'site:www.site.com' in the order to decide whether the
Google search box, target site passes the first step
or not, there are definite
b) how many backlinks does Google results that would cause me to
report for the site? This can be decide straight away not to
done by using exchange links with a site:
'links:www.site.com' in the
Google search box, - if the PR of the site is zero,
c) is the site listed in Google's - if the site is not listed in
index? This can be done by using the Google index,
'http://www.site.com' in the
Google search box, - if the site does not have any
pages indexed by Google.
command to view the contents of
You will note here that I am the page. Then you will need to
using Google as the first step in scroll to the top of the page to
the preparation. In fact, we can view the contents of its tags.
use any search engine if we want The alternative is to look for
to but given that Google is more web sites on the Internet that
fussy than others when it comes enable you to view the contents
to backlinks, I would suggest of the tags of any web pages.
using Google in the above first There are many such web sites on
step. the net.
2. I would then suggest that we The reason for this step is that
look at 3 tags of the home page Google takes into account the
of the target site, in a bid to theme of web sites when looking
determine if the site has a theme at backlinks. This means that
compatible with ours: backlinks from a site that has a
theme compatible with ours will
a) its title tag, be of higher value than one that
comes from a site that has
b) its description tag, nothing to do with what our site
is about.
c) its keywords tag.
As mentioned above, this
There are several ways of preparation is on the home page
checking the contents of a web of the target web site and is
page's tags. If your browser, only the first step. There are 2
such as MSIE, allows you to view more steps: one on the directory
the contents of a web page, then page and one on the backlink
you will need to visit the home page.
page and click on the right menu
It is only when the target web also need to conduct a similar
site passes the 3 steps that we 3-step analysis of our site prior
should feel confident about to wanting to exchange links with
exchanging links with them in us.
that the link exchange will be to
our advantage. Needless to say Serge M Botans
that the target web site will
About the Author:
Serge M Botans is the CEO of http://www.seo-analysis.com/online-tools where you will find 2 free custom SEO tools. One of these tools will enable you to conduct the link exchange preparation mentioned in this article.
Read more articles by:
Serge Botans
Article Source: www.iSnare.com
